Steve Jones

Steve Jones is a best-selling author and keynote speaker based in Toronto, Canada, where he oversees brands and content for Stingray Radio, a prominent global music, media, and technology company. As the author of "Brand Like a Rock Star" and "Start You Up," Jones draws upon his extensive 30-year career in the music and media industries to showcase how the core tenets of business and marketing mirror the principles used by some of the world’s most successful music acts. His presentations, known for their concert-like atmosphere complete with music and entertaining stories, focus on creating invincible brands, enhancing corporate culture, and crafting successful comeback stories.

Jones uses his in-depth knowledge of the music industry to deliver keynote speeches that include lessons on leadership from famous musicians, strategies for building incredible customer experiences, and tips on cultivating a resilient and recognizable brand akin to AC/DC, Kiss, and Fleetwood Mac. His ability to connect with his audience is evident as attendees often seek autographs and selfies after his engaging presentations. Additionally, Jones customizes his talks to be relevant across various sectors, including financial services, entertainment, health care, and tech, demonstrating his adaptability and broad appeal.

Having been recognized as the International Radio Programmer of the Year at the 2014 Worldwide Radio Summit, Jones continues to influence the industry as VP of Brands & Content with Newcap Radio, overseeing 90+ radio brands in Canada. He continues to be a sought-after speaker at conferences globally and assists media brands and companies in the US, Canada, and the Caribbean in turning their customers into fans. His presentations not only share backstage stories but also incorporate music and videos to underscore key business strategies, effectively teaching how businesses can connect with customers through powerful lessons learned from iconic musicians like AC/DC, Fleetwood Mac, Jimmy Buffett, and Taylor Swift.