Susan Etlinger

Susan Etlinger is an industry analyst with Altimeter Group, where she focuses on data strategy, analytics, and ethical data use. She conducts independent research on these topics and is the author of several related research reports available for download at altimetergroup.com, on her blog, susanetlinger.com, and on SlideShare. Etlinger's work extends to advising Fortune 500 companies, startups, and the public sector on data strategy, underlining her dedication to the smart, ethical use of data.

In her role, Etlinger collaborates with global 2000 organizations to incorporate strategic and ethical data use into organizational culture and practice. She aids organizations in developing frameworks and processes that enable them to extract insights from multiple data streams and act on them in a practical, trustworthy, and scalable manner. Additionally, she works with technology vendors to refine product roadmaps and strategies based on her independent research. Her program "Data Intelligence: Best Practices in Social and Digital Data," specifically addresses the challenges of managing the proliferation of social data in large organizations.

Etlinger is recognized for her ability to translate complex technology innovations into clear, engaging language for non-technical audiences. Her research reports and speeches have cumulatively reached over a million views, emphasizing her influence in the field. She is a keynote speaker on topics including Big Data, Business Ethics, Business Growth, Ethics, and Social Media. Her insights have been featured in various prestigious publications such as Forbes, The Wall Street Journal, The New York Times, and NPR. Furthermore, as a board member of the Big Boulder Initiative, she promotes the ethical use of social data. Etlinger holds a B.A in Rhetoric from the University of California at Berkeley and is based in California, USA, presenting in English.