Susan Friedmann

Susan Friedmann, a Certified Speaking Professional (CSP), is renowned for her specialization in the tradeshow industry. She is widely recognized as "The Tradeshow Coach," focusing her efforts on enhancing the results of exhibitors through strategic planning and customer engagement techniques.

She collaborates with organizations aiming to elevate their tradeshow performances by attracting new business and retaining existing customers. Friedmann designs tailored strategies that cater to the specific needs of show organizers and exhibitors, ensuring customer retention and growth.

She provides personalized coaching to exhibit managers and conducts presentations and workshops both nationally and internationally. Friedmann's programs, which include half-day and full-day formats, are filled with practical, actionable advice aimed at improving the efficiency and effectiveness of tradeshow staff.

Originally from London, England, Susan brings over 20 years of experience as a consultant, speaker, and author within the tradeshow sector. Her deep industry knowledge and innovative insights make her a sought-after trainer and speaker, engaging audiences across various industries in the U.S., Mexico, and Europe.

A prolific writer, Friedmann has authored multiple books, with her writings translated into several languages. Her notable works include the "Secrets of Successful Exhibiting" series and "Meeting & Event Planning for Dummies." She regularly contributes to professional and trade publications and has featured as a media guest expert on platforms like CNN’s Financial Network and Bloomberg’s Small Business.

Susan is an active member of the National Speakers Association and serves as a National Board Director. Her commitment to speaking excellence is evidenced by her CSP designation, a prestigious acknowledgment held by a limited percentage of NSA members. Friedmann has also held positions as an adjunct faculty member at San Francisco State University and a past president of the American Marketing Association's Cincinnati Chapter. Her speaking engagements continue to offer valuable insights into marketing, non-verbal communication, and effective tradeshow tactics, enhancing the capabilities of tradeshow exhibitors worldwide.