TaChelle Lawson

With over 20 years of experience in the hospitality industry with an emphasis on food & beverage and luxury retail, TaChelle Lawson brings a fresh, no-nonsense approach to diversity, equity and inclusion. She is a dynamic international public speaker, award-winning entrepreneur, and enlightened business leader laser-focused on aligning DEI (diversity, equity and inclusion) with business and brand goals to help build client strengthen brand equity and revenue.

As Founder and President of FIG Strategy & Consulting, Lawson counsels senior leaders on aligning DEI with business goals to effectively address challenges with employees, customers and the community. Her services include business & brand strategy, culture transformation, and executive DEI consulting and training. As a diversity thought leader, strategic planner and organized problem solver, Lawson has lent her extensive expertise in business analysis, diversity strategy and (crisis) communications management. She is an active mentor to young women entering the workforce and a small business advocate, speaking on issues challenging small and local businesses.

Lawson is actively working to change the misrepresented narrative of DEI and “wokeness” by challenging leaders to due their due diligence in understanding and recognizing the difference and responding appropriately. She advises companies to utilize the power of DEI to meet the growing needs of a diverse and demanding population and steer clear of wokeness by putting the needs of the business first.

Lawson is D&I Certified by Cornell University and Diverse Business Certified by the Tuck Business School at Dartmouth. She sits on the Leadership Advisory Board at UNLV, serves as the President of NAWBO Southern Nevada, on the Advisory Council for the National Bar & Restaurant Expo, on the DEIB Advisory Board for HR.com, and is a member of the National Diversity Council.