Terry Wu

2+ million people have learned Dr. Terry Wu's insights into the Neuroscience of Leadership, Sales, and Marketing. He empowers leaders with the knowledge of Why People Follow. He enlightens salespeople and marketers with the knowledge of Why People Buy.

In the leadership development industry, trainers and speakers only teach leaders how to lead, but not Why People Follow. Similarly, in the sales training industry, trainers and speakers only teach salespeople how to sell, but not Why People Buy. Both industries rely on rare anecdotes and personal experiences, instead of science. Such teachings rarely produce any valuable guidance in real-world situations. As a result, the leadership development industry failed to prepare leaders to face the challenges brought by the pandemic, and the sales training industry doesn't prepare salespeople to produce predictable and desirable outcomes.

Now, Dr. Wu has created a new, Neuroscience-based leadership framework that teaches leaders Why People Follow. In this framework, he reveals how stress and leadership are intricately connected. He has created many actionable practices for leaders to reduce their stress and their followers' stress. By using his innovative framework, leaders can create strong cultures, improve employee engagement, and reduce burnout.

Dr. Wu also created a new, Neuroscience-based sales framework that teaches salespeople and marketers Why People Buy. In this framework, he reveals why buyers' decision anxiety is the biggest roadblock in selling. He guides sales and marketing professionals in identifying and reducing that anxiety. By applying science-proven techniques developed and taught by Dr. Wu, businesses have seen tremendous revenue growth.

Dr. Wu received his Ph.D. in Neuroscience from Vanderbilt University. He has a 35-year career in Neuroscience. He has spoken at 200+ business conferences and corporate events. His unique storytelling speaking style makes complex Neuroscience relatable, understandable, and actionable to his audiences.