Todd Berkowitz

Todd Berkowitz is a Managing Vice President of the Tech. GTM Marketing, Product and Sales group. His research focuses on B2B technology marketing and sales. He advises clients on how to improve the effectiveness of their account-based marketing (ABM) and sales enablement efforts. He looks at the processes, best practices and technology to support those programs.

Berkowitz has more than 15 years of high-technology marketing experience for enterprise software and service vendors. He has leadership positions with market leaders including Oracle, TriZetto and Aprimo/Teradata and he led the entire marketing function for NewsGator, a high-profile, venture-backed social media startup. Berkowitz was an early employee of Nuance, which went public in 2000. He began his career in public and analyst relations, working for several technology public relations firms.

He has significant experience in marketing technology services including application outsourcing, professional services and customer support. He has also marketed products with a diverse range of deployment options, including on-premises, hosted, SaaS and mobile.

Before joining Gartner, he performed a wide range of product marketing and management activities, including sales enablement, product launch and life cycle, new market entry and expansion, mergers and acquisitions and competitive intelligence for new and existing products.