Tom Moseman

Tom Moseman is a founding member and senior vice president of the pioneering research firm, Envirosell Inc. Having spent almost half his life working at Envirosell, Moseman is considered a “lifer.” His first career was in the theatre where he worked as an actor, director and producer. He believes this was perfect training: theatre creates an external expression of the psychological world; Envirosell examines the behavioral world to reveal the psychological one.

At Envirosell, Moseman's background in theatre has been put to use in merchandising and store planning studies. He is an expert at deriving significant insights from research findings, focused on actionable analysis, interpretation, conclusions and recommendations that address actual client needs. In past years, Moseman has concentrated on developing Envirosell's international business, overseeing the establishment of ventures in Italy, Australia and Brazil.

His financial services clients have included Bank of America, Bank One, Bank of Rome, Banco Itaz (Brazil), Citibank and Wells Fargo Bank. In the package goods arena his clients include Johnson & Johnson and Kraft Foods, among others. His store planning clients include The Gap, RadioShack, Staples, and Kinko's. He is well versed in category management and shopper marketing, store planning and financial services. As an accomplished public speaker, Moseman has also created an extensive network in the brand and retail marketing communities.