Tom Spitale

Tom Spitale is a customer relationship management expert who excels in helping organizations apply customer-centric principles to their unique competitive circumstances. He has successfully guided some of the world's top companies to shift from product-focused strategies to placing customers at the center of their operations.

Spitale is a dynamic facilitator recognized for his work with companies across various sectors such as healthcare, financial services, direct marketing, high tech, manufacturing, and distribution. He specializes in assisting companies to achieve above-average profit margins by meeting customer needs more efficiently than the competition. His leadership in the Return on Investment (ROI) practice at Peppers & Rogers Group underscores his commitment to quantifiable success, having achieved significant milestones including a 300% growth in responsibilities at Wal-Mart’s Sam’s Club and a 200% increase at RJR/Nabisco over two years.

Before joining Impact Planning Group, Spitale worked as a Senior Consultant and Principal at Peppers and Rogers Group, where he developed a world-class set of tools and strategies for creating, measuring, and promoting customer-centric technologies. His tenure at GE Capital was marked by significant achievements, including receiving the Pinnacle Award for quadrupling cross-sell profits within two years. He has also held senior marketing positions at Sam's Club and has worked with Fortune 100 companies like Ford, Wyeth, and SAP.

Spitale graduated from the University of Akron in 1985 with a Bachelor of Science degree in Marketing. He resides in Tampa, Florida, with his family and enjoys golf in his leisure time. His speaking engagements frequently cover critical topics such as building customer loyalty and creating profitable customer strategies under various economic conditions, reflecting his deep expertise and ongoing relevance in the field.