Toni Reid

Toni Reid leads Amazon.com´s online advertising program which she launched in late 2006. In this role, she is responsible for shaping and driving the business globally, including product development, engineering, yield management, sales, account management and operations. Amazon.com serves over 70 million customers and has one of the largest, most active and most passionate web communities in the world. Given its web scale, as a top 10 publisher destination in the US, UK, Germany, France and Japan, Amazon can provide advertisers very high volumes of impressions. And with its pioneering personalization technology, Amazon is able to provide advertisers with an unparalleled ability to target specific customer segments on each of its worldwide sites.

Toni has been at Amazon.com for 10 years, most of that time in some type of Business Development or Product Management capacity - leading a variety of businesses including Online Advertising, Corporate Gift Certificates, Package Insert Advertising, Partner Promotions and Content Licensing. She started out in the Recruiting group helping to staff Amazon in its early years. Previous to Amazon, Toni worked at Microsoft in the recruiting department.

Toni lives in Seattle with her French/chef husband, Philippe Thomelin and their two young daughters, Maelle & Isabelle. She enjoys traveling to Europe and warm beaches; loves almost anything outdoor - particularly snowboarding, running, soccer and horseback riding; and is a foodie in training. She grew up in Oklahoma and Texas, but has called the Northwest her home for the last 14 years.