Tony Alessandra

Dr. Tony Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, entrepreneur, business author, and hall-of-fame keynote speaker. He earned a BBA from the University of Notre Dame, an MBA from the University of Connecticut, and his PhD in marketing from Georgia State University.

Tony is president of Assessment Business Center, a company that offers online 360-degree assessments, and a founding partner in The Cyrano Group and Platinum Rule Group—companies which have successfully combined cutting-edge technology and proven psychology to give salespeople the ability to build and maintain positive relationships with hundreds of clients and prospects. He is also the CEO of Assessments 24x7 LLC, which provides a variety of online assessments. As a recognized expert in behavioral styles, his work includes the development of The Platinum Rule, an internationally recognized assessment tool.

Dr. Alessandra is a prolific author with 29 books translated into over 50 foreign language editions, including "The NEW Art of Managing People," "Charisma," "The Platinum Rule," "Collaborative Selling," and "Communicating at Work." He has been featured in over 100 audio/video programs and films, such as "DISC Relationship Strategies," "The Dynamics of Effective Listening," and "Gaining the EDGE in Competitive Selling." Known for his vibrant public speaking, Tony consistently delivers presentations that are both educational and entertaining, tailored to the specific audience with practical takeaways.