Tony Little

Tony Little is an American television fitness personality and businessman, who is best known for his fitness infomercial products.

Little is a certified personal trainer and identifies himself as "America's Personal Trainer". The Florida Times-Union, of Jacksonville, describes him as being known for his "booming-voice enthusiasm" and long blond ponytail. Little is known for his use of the catchphrase "You can do it!"

Little is a former Mr. Florida and Mr. Junior America bodybuilding champion. In 1983, while training for the NPC USA Championships, he was involved in a car accident and suffered numerous physical injuries. He had two herniated discs, a knee dislocation, a cracked vertebra, and lacerations. He recovered enough to compete in the event and finished fifth place as a middleweight competitor.

During his recovery, Little began developing exercise programs and became successful in the fitness industry. His book "One on One with Tony Little: The Complete 28-Day Body Sculpting And Weight Loss Program" has sold thousands of copies. His fitness videos have won 14 Platinum Awards, 9 gold video awards, and over 47 million customers. His products are sold by retailers worldwide, including HSN and QVC. His most notable product is the Gazelle which was co-created by Little, colleague Harper Williams, and Fitness Quest.