W. Craig Reed

William Craig Reed served as a U.S. Navy diver, submarine fire control "weapons" technician and photographer for special operations on nuclear fast-attack submarines. Reed earned commendations for completing secret missions during the Cold War and is an alumnus or member of several military, veteran, and technology associations.

Reed is currently a partner in Aventi Group -- a technology marketing consulting firm (www.aventigroup.com) with a client list that includes Apple, Booz Allen Hamilton, Computer Associates, Cisco, Hewlett-Packard, Intel, Microsoft, SAP, Qualcomm, and others. Reed was a former vice president and board director for the Silicon Valley American Marketing Association and founded two software companies. A sought after speaker, Reed speaks at numerous technology industry events including SWC, DP Summit, and Storage Decisions. He speaks at national conferences, associations, and for corporations including Hewlett Packard, Forsythe, and Abrevity, Inc.

Reed is the author of the thriller DNA and the non-fiction thriller Red November: Inside the U.S. - Soviet Submarine War (William Morrow). In 1991, after more than 40 years of tensions bordering on nuclear combat, the Cold War between the Soviet Union and the United States came to an end. With over $8 trillion taxpayer dollars spent and the loss of more than 100,000 American lives, the Cold War stands as one of the longest and costliest in U.S. history. Red November throws back the curtain on the underwater conflict that brought the world to the brink of nuclear warfare and back again numerous times over the course of 40 years. Through interviews with people who were there, in-depth research, and first-hand experience -- he served on two submarines from 1975-1981 and his father was one of the chief designers of Soviet sub-detecting technologies -- Reed sheds new light on a side of the Cold War many at the time did not even know existed. From the espionage missions of the Holystone program to underwater collisions between U.S. and Soviet subs, from stolen communication devices to the untold story of the Boresight project -- a radical top-secret technology devised to detect the Soviet's advanced use of burst radio transmissions -- this book goes where no other has gone in exploring one of the most thrilling and frightening arenas of U.S. military history. Reed is also the co-author of Tarzan, My Father with the late Johnny Weissmuller, Jr.

Born into a Navy family on the island of Guam, Reed lives in Silicon Valley, CA.

How Firms Can Learn from the U.S. Navy’s defeat of Their Soviet “Competitors” to Gain Market Share

Business Lessons from the Successes and Failures of the NSA, CIA, and U.S. Navy

Using Team Work and Individual “Qualification” Methodologies to Accomplish “Do-or-Die” Missions – How Companies Can Adopt These Skills to Improve Efficiency and Increase Profits

Why Vector Marketing is Now Essential for Any Company That Sells Through Channels and How HP and Others Have Used This to Quadruple Partner Results

How Engineers and Technologists Won the Cold War and How Cutting Edge Technologies From the Navy’s Advanced Research Labs Are Tackling Terrorism, Climate Change, and Human Longevity