Will Harris

Will Harris is a fourth-generation cattleman, who tends the same land that his great-grandfather settled in 1866. Born and raised at White Oak Pastures, Harris left home to attend the University of Georgia's School of Agriculture, where he was trained in the industrial farming methods that had taken hold after World War II. Harris graduated in 1976 and returned to Bluffton where he and his father continued to raise cattle using pesticides, herbicides, hormones, and antibiotics. They also fed their herd a high-carbohydrate diet of corn and soy.

These tools did a fantastic job of taking the cost out of the system, but in the mid-1990s Harris became disenchanted with the excesses of these industrialized methods. They had created a monoculture for their cattle, and, as Harris says, "nature abhors a monoculture." In 1995, Harris made the audacious decision to return to the farming methods his great-grandfather had used 130 years before.

Since Harris has successfully implemented these changes, he has been recognized all over the world as a leader in humane animal husbandry and environmental sustainability. Harris is the immediate past President of the Board of Directors of Georgia Organics. He is the Beef Director of the American Grassfed Association and was selected 2011 Business Person of the year for Georgia by the Small Business Administration.

Harris lives in his family home on the property with his wife Yvonne. He is the proud father of three daughters, Jessi, Jenni, and Jodi. His favorite place in the world to be is out in pastures, where he likes to have a big coffee at sunrise and a 750ml glass of wine at sunset.