William Arruda

William Arruda is a motivational speaker, author, entrepreneur, and a recognized leader in the field of personal branding. With over two decades of experience, he has been instrumental in evolving personal branding into a global industry. Arruda combines his corporate marketing background, a Master’s degree in Education, and a passion for human potential to help individuals enhance their professional value through personal branding.

William is the bestselling author of "Career Distinction" and "Ditch. Dare. Do!" along with his latest publication "Digital YOU," which extends his personal branding strategies into the digital realm. As the founder of Reach, the global leader in personal branding, Arruda has collaborated with top companies like American Express, BP, Coca Cola, Google, Gucci, Microsoft, and Target to develop impactful employee development programs. His innovative tools include 360Reach, a widely used personal branding survey, and he also leads the Reach Personal Branding Certification Program, which has certified numerous career and executive coaches worldwide.

Regularly featured in media outlets like the Discovery Channel, NPR, and BBC TV, and publications such as Time, Inc, Fast Company, the New York Times, and the Wall Street Journal, Arruda also contributes a popular column for Forbes on personal branding and social media, attracting millions of readers. He has delivered hundreds of keynotes across six continents, more than any other professional in the field. His presentations, such as "Building Brand YOU! Three Steps to a Winning Personal Brand" and "Be LinkedIn or Shut Out," provide actionable strategies for leveraging personal branding for career management and leadership success. Through these engagements, William Arruda continues to empower professionals worldwide to harness the power of personal branding.