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Eric Picard

Entrepreneur In Residence at Progress Partners

Eric Picard
Travels From Travels From:
Seattle, WA, USA
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Categories Categories:
Business, Entrepreneurship, Marketing, Research & Exploration, Strategic Leadership, Technology
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Eric Picard Biography

Eric Picard is an advertising technology expert with more than 20 years of experience in the ad technology industry. Eric is Vice President of Advertising Product Management at Pandora Media. Previously he led Omni-Channel Media at MediaMath, focused on the DSP product.

Eric was the CEO of Rare Crowds, which was acquired by MediaMath in 2014. Rare Crowds was an advertising technology startup that worked on redefining advertising inventory in a way that fundamentally improves the economics of the space.

Eric was previously the Chief Product Officer at TRAFFIQ, where he led product management, software development, quality assurance, and product support.

Eric previously was at Microsoft for six years, most recently starting the Bing Business Portal team, focused on local and location based marketing services for businesses. Before this he served as the Advertising Technology Advisor to the Advertising Platform Engineering team at Microsoft, where he created their long term vision, managed strategy and issues at the intersection of technology and the ad ecosystem.

Eric held several other pivotal advertising technology roles at Microsoft covering several key areas, including managing the long term ad platform and product strategy – determining what the end-state of Microsoft’s ad platforms and other advertising offerings should look like. He also managed the emerging media product planning, planning for incubation & research teams, and designed next generation advertising products. Eric managed the advertising technology acquisition planning from 2005 through 2007 – including reviewing hundreds of deals, and participating on deal teams for numerous pivotal acquisitions, such as Massive, Screen Tonic, adECN, aQuantive and others.

Formerly, Eric was founder and director of product management at Bluestreak from 1997 to 2004, where he oversaw advertising products, such as third-party ad serving, ad analytics, rich media products and led development of many company technologies. He helped pioneer rich media advertising in the late ’90s and has been active in most of the critical industry conversations related to technology, including the IAB’s Measurement Committee and Rich Media Task Force. Before this Eric started 9th Square Inc., focused on distributed e-commerce solutions, and Waterworks Interactive, a boutique web application development shop. A frequent speaker across the industry, Eric has written about advertising technology since 1999.

Eric has advised large companies, venture firms, hedge funds, private equity firms, and numerous startups in the online space, on topics such as product strategy, market strategy, understanding the ad ecosystem, fund raising, how to get acquired, how to negotiate an exit event, team structure, technical or business model due diligence, etc…

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    Speaking fees for Eric Picard, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Eric Picard are for live events and for virtual events. For the most current speaking fee to hire Eric Picard, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Eric Picard speak about?

    Eric Picard is a keynote speaker and industry expert whose speaking topics include Business, Entrepreneurship, Marketing, Research & Exploration, Strategic Leadership, Technology.

  • Where does Eric Picard travel from?

    Eric Picard generally travels from Seattle, WA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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Eric Picard is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Eric Picard for your event is available upon request. Eric Picard generally travels from Seattle, WA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jon Steinberg, Thomas R. Eisenmann, Michelle Nelson, Tyler Willis and Sasha Strauss. Contact All American Speakers for ratings, reviews, videos and information on scheduling Eric Picard for an upcoming live or virtual event.

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