Deirdre Bigley

Deirdre Bigley has been in the marketing industry for the past 20 years.

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Deirdre Bigley Biography

Deirdre Bigley has been in the marketing industry for the past 20 years. She spent 10 years in Agencies in New York, Dallas, and Boston. In 1994, when IBM consolidated their advertising into a single agency, Deirdre joined Ogilvy & Mather.

In 1996, Deirdre left the agency life and joined her client at IBM and began a four-year tenure in Strategic Brand Advertising managing print and television. The highlight of her time at Corporate Headquarters was the launch of the “e-business” campaign. Released in 37 countries, “e-business” garnered over 50 national and international awards for advertising effectiveness and creativity.

In 2000, Deirdre was promoted to Director of Integrated Marketing Communications and began a new career in the Sales and Distribution Group in IBM Americas. In this role, she had direct linkage to the sales organization and was responsible for managing the sales pipeline and campaign metrics for over one billion dollars in lead revenue.

In 2003, Deirdre was promoted to Vice President, Integrated Marketing Communications for IBM Global Services, IBM’s largest business unit. Deirdre also managed the integrated marketing communications for the newly formed Business Consulting Services group, the acquisition of Price Waterhouse Coopers Consulting, and the branding of a new services organization that is rapidly becoming the cornerstone of IBM’s business strategy.

In 2004, Deirdre was named Vice President of Worldwide Advertising and Interactive for the IBM Corporation. In this role, she oversees all television, print and interactive advertising for the company worldwide. Additionally, she oversees all IBM content on ibm.com. Deirdre also manages the Ogilvy & Mather relationship and the negotiation of the agency fee and the worldwide scope of work.

Deirdre is on the Executive Board of the Ad Council, a member of Advertising Women of New York (AWNY) and manages the Montclair Connection and Montclair Strikers, her son and daughter’s soccer teams.

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Speaker profile last updated by AAE Talent Team on 01/23/2024.

FAQs on booking Deirdre Bigley

  • How do I book Deirdre Bigley to speak at my event?

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  • What are the speaker fees for Deirdre Bigley

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  • What topics does Deirdre Bigley speak about?

    Deirdre Bigley is a keynote speaker and industry expert whose speaking topics include Business, Marketing, Sales.
  • Where does Deirdre Bigley travel from?

    Deirdre Bigley generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Deirdre Bigley for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Deirdre Bigley for your next private or corporate function.
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Deirdre Bigley is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Deirdre Bigley for your event is available upon request. Deirdre Bigley generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are John Sparks, Johan de Nysschen, Jordan Goldman, Peter Fader and Jim Whitehurst. Contact All American Speakers for ratings, reviews, videos and information on scheduling Deirdre Bigley for an upcoming live or virtual event.

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