Roger Dow

President and CEO, U.S. Travel Association, and Hospitality Industry Legend

Travels From Travels From:
Washington, DC, USA
Speaking Fee Speaking Fee:
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Roger Dow Biography

Roger Dow is the President and CEO of the U.S. Travel Association, the national trade association that represents all segments of America’s travel industry.

Since joining the U.S. Travel Association in 2005, Dow has led the transformation of the formerly fragmented organization into a united advocacy force now recognized as one of the most effective industry associations in the country.

His efforts have resulted in major legislative victories, including securing pandemic-related relief for the hard-hit travel industry, establishing and renewing Brand USA, the highly effective national travel and tourism promotion program, and procuring funds to maintain America’s treasured national parks.

Prior to joining U.S. Travel, Mr. Dow advanced through the ranks at Marriott International in a career that spanned 34 years. He joined Marriott International as a summer lifeguard at the sixth Marriott property and eventually rose to Senior Vice President of Global and Field Sales, where he led Marriott’s 10,000-person worldwide sales organization. His many accomplishments for the company include the development of Marriott Rewards, the world’s leading frequent traveler program.

Mr. Dow also served in the United States Army with the 101st Airborne Division in Vietnam, where he received the Bronze Star and other citations.

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Speaker profile last updated by AAE Talent Team on 05/23/2024.

Roger Dow Speaking Topics

  • It's All About Sales

    Unleash the power of relationships. Understand and focus on what is really important to customers. Match your core strengths with customer needs. Set bold goals to bring everyone into alignment to exceed expectations and achieve dramatic results.

    Make the complex simple for customers and your team. Understand who are your most valued and highest potential customers and make them part of the family. Sales is too important to be left up to the sales department—create a culture where everybody sells. Recognize and celebrate sales heroes at every level.

  • Building A Customer-Focused Team

    Customers are defining value as better, faster, cheaper ... when I want it, where I want it and how I want it! Customer loyalty is elusive, but critical, in an intensely competitive world. Their needs are changing and we must change to satisfy them. Strive for a greater share of customer versus share of market. Eliminate anything that doesn’t add value.

    Achieve a balanced focus on customers, people and profits. Focus resources on what really matters to customers. Work Hard on the right stuff for your customers, people and profits. Be brilliant on the basics and incredibly convenient• then add value in the customer's eyes.

Roger Dow Videos

  • Insider Video: U.S. Travel's Roger Dow on the Future of the Travel ...
    Roger Dow president and CEO of the U.S. Travel Association talks with James Shillinglaw of Insider Travel Report about his “State of the ...
  • Join Roger Dow, President & CEO of U.S. Travel Associations on 1st ...
    Join Roger at our One Voice: To Recovery & Beyond Virtual Event on 1st December at 13:00-16:00 UK TimeSplit across three sessions, we will ...
  • Roger Dow, US Travel Association at Caesars Entertainment, Las ...
    Caesars Entertainment Corporation broke ground 18th July 2018 on Caesars Forum, a $375 million, 550000 square-foot conference center in ...

Roger Dow Books

  • The Trust Imperative: The Competitive Advantage of Trust-Based Business Relationships
    The Trust Imperative: The Competitive Advantage of Trust-Based Business Relationships
  • Turned On: Eight Vital Insights to Energize Your People, Customers, and Profits
    Turned On: Eight Vital Insights to Energize Your People, Customers, and Profits

FAQs on booking Roger Dow

  • How do I book Roger Dow to speak at my event?

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  • What are the speaker fees for Roger Dow

    Speaking fees for Roger Dow, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Roger Dow are for live events and for virtual events. For the most current speaking fee to hire Roger Dow, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Roger Dow speak about?

    Roger Dow is a keynote speaker and industry expert whose speaking topics include Authors, Business, Customer Experience, Hospitality, Leadership, Motivational, Personal Growth, Travel.
  • Where does Roger Dow travel from?

    Roger Dow generally travels from Washington, DC, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Roger Dow for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Roger Dow for your next private or corporate function.
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Roger Dow is a keynote speaker and industry expert who speaks on a wide range of topics such as It's All About Sales and Building A Customer-Focused Team. The estimated speaking fee range to book Roger Dow for your event is $5,000 - $10,000. Roger Dow generally travels from Washington, DC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are R "Ray" Wang, Laurence Winmill, JP Pawliw-Fry, Jeremy Kingsley and Charles Marcus. Contact All American Speakers for ratings, reviews, videos and information on scheduling Roger Dow for an upcoming live or virtual event.

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