Paula Scher

First Female Principal at Pentagram; Graphic Designer & Art Educator in Design

Travels From Travels From:
New York, NY, USA
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Paula Scher Biography

Paula Scher, a graphic designer, painter, author, and design educator, began her career as a layout artist for Random House's children's book division. She then moved on to CBS Records, where she designed up to 150 album covers a year and earned four Grammy nominations. In 1984, she co-founded Koppel & Scher, working on identities, packaging, book jackets, and advertising. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. Iconic, smart, and accessible, her images have entered into the American vernacular.

In 1991, Scher broke new ground by becoming the first female principal at Pentagram. Since her appointment, she has developed identity and branding systems, promotional materials, environmental graphics, packaging, and publication designs for a variety of clients. One of her significant contributions was the creation of a new identity and promotional graphics system for The Public Theater in 1994, where she introduced a graphic language reflecting street typography and graffiti-like juxtaposition. Her work for The Public Theater won the coveted Beacon Award for integrated corporate design strategy. Scher designed the Metropolitan Opera's new identity, and her graphic identities for Citibank and Tiffany & Co. have become case studies for the contemporary regeneration of American brands.

Her work has been exhibited all over the world and is represented in the permanent collections of the Museum of Modern Art and the Cooper-Hewitt National Design Museum in New York, the Library of Congress in Washington, D.C., the Philadelphia Museum of Art, the Denver Art Museum, the Victoria and Albert Museum, London, the Museum für Gestaltung Zürich, and the Bibliothèque nationale de France and the Centre Georges Pompidou in Paris. Scher has served on the board of directors of The Public Theater, and is a frequent design contributor to The New York Times, GQ and other publications. She served on the Public Design Commission of the City of New York from 2006 to 2015.

Scher has authored several books, including "Make it Bigger" and has contributed to numerous issues of Print. She was also featured in the documentary film "Helvetica" and profiled in the Netflix docu-series "Abstract: The Art of Design." Scher holds a BFA from the Tyler School of Art and honorary doctorates from the Corcoran College of Art and Design, the Maryland Institute College of Art, and Moore College of Art and Design. Her teaching career includes over two decades at the School of Visual Arts, along with positions at the Cooper Union, Yale University and the Tyler School of Art.

Paula Scher Videos

  • Paula Scher on creativity as a small defiant act of misbehaving
    "Small breakthroughs and how they came to be" was the theme for Paula Scher’s presentation at Design Indaba Conference 2013. “Creativity is a...
  • Paula Scher: Great design is serious (not solemn)
    http://www.ted.com/ Paula Scher looks back at a life in design (she's done album covers, books, the Citibank logo ...) and pinpoints the moment when...

Paula Scher Books

  • Paula Scher MAPS 3 Mini Journals
    Paula Scher MAPS 3 Mini Journals
  • Paula Scher: MAPS
    Paula Scher: MAPS
  • Make It Bigger
    Make It Bigger
  • Graphic Design Portfolio: How to Make a Good One
    Graphic Design Portfolio: How to Make a Good One
  • Honeymoon (The) Book
    Honeymoon (The) Book

FAQs on booking Paula Scher

  • How do I book Paula Scher to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Paula Scher for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Paula Scher, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Paula Scher or any other speaker of your choice.
  • What are the speaker fees for Paula Scher

    Speaking fees for Paula Scher, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Paula Scher are for live events and for virtual events. For the most current speaking fee to hire Paula Scher, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Paula Scher speak about?

    Paula Scher is a keynote speaker and industry expert whose speaking topics include Architecture, Art, Authors, Design, Education, Influential Women, Marketing, Music, Professors.
  • Where does Paula Scher travel from?

    Paula Scher generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Paula Scher’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Paula Scher for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Paula Scher for your next private or corporate function.
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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Paula Scher or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
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Paula Scher is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Paula Scher for your event is $10,000 - $20,000. Paula Scher generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are David Carson, Stefan Sagmeister, Cesar Kuriyama, Avid Larizadeh Duggan and Lori Cheek. Contact All American Speakers for ratings, reviews, videos and information on scheduling Paula Scher for an upcoming live or virtual event.

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