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Catherine Kaputa

Brand Strategist, Author, Personal Branding Expert

Catherine Kaputa
Travels From Travels From:
New York, NY, USA
Speaking Fee Speaking Fee:
Live Event: $10,000 - $20,000
Virtual Event: $10,000 - $20,000
More Fee Info
Categories Categories:
Categories Categories:
Business, College, Creativity, Innovation, Leadership, Marketing, Motivational, Sales, Social Media, Technology, Women, Women in Business
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Catherine Kaputa Biography

From Madison Avenue to Wall Street to the halls of academe, Catherine Kaputa perfected her ability to market products, places, and companies. She learned brand strategy from marketing Hall of Famer Al Ries, and then led the award-winning "I ♥ NY" campaign at Wells, Rich, Greene. For over ten years she was SVP, Director of Advertising and Community Affairs at Citi Smith Barney, and she later taught branding and advertising at New York University's Stern School of Business.

Yet Catherine discovered that the most important application for branding is not for products - it's for individuals to define and own their career identity and create their own performance success. That's why she launched SelfBrand LLC, a New York City-based personal branding company and wrote the award-winning book, "You Are a BRAND! How Smart People Brand Themselves for Business Success," winner of the Ben Franklin award for Best Career Book 2007 and a bronze IPPY award. Catherine’s subsequent work, "The Female Brand, Using the Female Mindset to Succeed in Business," serves as a foundation for her talks on female leadership and branding, addressing the creation of more female leaders and the complexities of gender in leadership roles.

After all, corporate icons and star entertainers all understand what it takes to be in control and in demand - a unique brand. In her talks and workshops, Kaputa shows you how to use principles from the commercial world of brands and apply them to the best asset - you. She covers a broad range of topics including personal marketing plans, effective communication, pitching, selling, and the use of personal branding to close sales. Her sessions are tailored to the needs of the group and industry, incorporating case studies and the latest research, particularly focusing on the impact of social media on marketing and branding.

Catherine has spoken at a diverse array of organizations as part of talent development, sales training, motivational and client meetings, and diversity and women's initiatives. Her speaking and workshop clients include prestigious companies and institutions such as Google, PepsiCo, Microsoft, and Harvard University. She has been featured on platforms like CNN, NBC, MSNBC, The Wall Street Journal, The New York Times, USA Today, and Fortune. Catherine holds a BA from Northwestern University, an MA from the University of Washington, and was a Ph.D. Candidate at Harvard University.

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Speaker profile last updated by AAE Talent Team on 03/29/2024.

Catherine Kaputa Speaking Topics

  • Women's Leadership:

    How to create more female leaders based on my book, The Female Brand, Using the Female Mindset for Business Success and my upcoming book, Women Who Brand: How Successful Women Promote Themselves and Get Ahead. I recently gave the keynote talk at the Women's Leadership Conference in Vienna sponsored by the U.S. State Department.

  • You Are a Brand!:

    How to create more business success for yourself and your company based on my book, You Are a Brand!, winner of the Ben Franklin Award for Best Career Book, a Top 10 Business Book in China and translated into 10 languages.

Catherine Kaputa Videos

  • Catherine Kaputa on Personal Branding
    Catherine Kaputa on Personal Branding
    strategist, speaker, and author. From Madison Avenue to Wall Street to the halls of academe, she perfected how to bra.
  • Catherine Kaputa Speaking Demo Reel - YouTube
    Catherine Kaputa Speaking Demo Reel - YouTube
  • TV Interview Catherine Kaputa and The Female Brand
    TV Interview Catherine Kaputa and The Female Brand
See All Videos »

Catherine Kaputa Books

  • You Are a Brand!: In Person and Online, How Smart People Brand Themselves for Business Success
    You Are a Brand!: In Person and Online, How Smart People Brand Themselves for Business Success
  • Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
    Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
  • You Are a Brand!: How Smart People Brand Themselves for Business Success
    You Are a Brand!: How Smart People Brand Themselves for Business Success
  • The Female Brand: Using the Female Mindset to Succeed in Business
    The Female Brand: Using the Female Mindset to Succeed in Business
  • Learn The Secrets: The Field-Tested, Combat-Ready Guide To Becoming A Pharmaceutical Sales Representative
    Learn The Secrets: The Field-Tested, Combat-Ready Guide To Becoming A Pharmaceutical Sales Representative

FAQs on booking Catherine Kaputa

  • How do I book Catherine Kaputa to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Catherine Kaputa for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Catherine Kaputa, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Catherine Kaputa or any other speaker of your choice.

  • What are the speaker fees for Catherine Kaputa

    Speaking fees for Catherine Kaputa, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Catherine Kaputa are for live events and for virtual events. For the most current speaking fee to hire Catherine Kaputa, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Catherine Kaputa speak about?

    Catherine Kaputa is a keynote speaker and industry expert whose speaking topics include Business, College, Creativity, Innovation, Leadership, Marketing, Motivational, Sales, Social Media, Technology, Women, Women in Business.

  • Where does Catherine Kaputa travel from?

    Catherine Kaputa generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Catherine Kaputa’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Catherine Kaputa for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Catherine Kaputa for your next private or corporate function.

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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Catherine Kaputa or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

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    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Catherine Kaputa is a keynote speaker and industry expert who speaks on a wide range of topics such as Women's Leadership: and You Are a Brand!:. The estimated speaking fee range to book Catherine Kaputa for your event is $10,000 - $20,000. Catherine Kaputa generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Sally Hogshead, Anat Baron, Soraya Darabi, Dyana Valentine and Tim Sanders. Contact All American Speakers for ratings, reviews, videos and information on scheduling Catherine Kaputa for an upcoming live or virtual event.

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