Speaker profile last updated by AAE Talent Team on 09/03/2024.
Two things limit the growth of any organization: its sales people and its sales process. Many of today’s leaders have question marks about their sales people, and wonder if they’re engaged in the right activities. Few companies provide training or tools for effective sales management. Typically organizations rely on tribal knowledge, assumed best practices and worse—putting their top performers in sales leadership roles. The result? A recipe for stagnation and unreached potential!
Nobody buys anything, goods or services, in the absence of TRUST. The single most competitive advantage in today’s marketplace is not your firm’s marketing collateral, brand awareness, management strength, or its reputation. Your single most powerful competitive advantage is YOU! Growing your personal brand, and your career, requires your prospects and clients buy into you first—on their terms. Before there is a transfer of money in exchange for goods or services there must first be a transfer of trust. Far too many people rely on their company’s history or “story” to secure new business. Trust is built when you, as a Sales Professional, demonstrate Competence, Candor and Concern for your prospects and clients.
This powerful session will focus on the skill set required in TODAY’S selling environment. Whether you sell goods, services or both there is a specific duplicable sales process. The program will cover all 5 steps in the sales cycle and provide critical ‘take-a-ways’ for each.
Program highlights include: The four most powerful questions in sales, the fastest way to discover buyer’s motivation and the best closing question of all time!
Les Lent is a keynote speaker and industry expert who speaks on a wide range of topics such as Two Things Holding You Back --A Roadmap to Great Sales and Profits, Building Your Personal Brand...What Will You Be Known For? and The Profession of Sales: Navigating Today's Selling Environment. The estimated speaking fee range to book Les Lent for your event is $10,000 - $20,000. Les Lent generally travels from Sacramento, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Robert Stevenson, Billy Riggs, Bob Davies, Jim Cathcart and Dr. Sheila Murray Bethel. Contact All American Speakers for ratings, reviews, videos and information on scheduling Les Lent for an upcoming live or virtual event.
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