David Berman

David Berman Speaking Topics

• Greener Meetings, Greener Budgets: Professional Climate Change

  In this upbeat presentation, David Berman demonstrates how meeting professionals can embrace the attitudes and techniques of hosting greener meetings, while saving money, saving resources, and sleeping better at night... as an example of how meeting professionals can courageously entrench a deeper commitment to social responsibility into their professionalism. Most want greener events, but don't know how to make them happen. David will inspire you to choose greener tactics for your next event that can save money, yet not increase effort. You don't have to do everything at once: he'll help show you where to start: adjusting to the climate change that is taking place in the meetings industry.

  As professionals involved in the planning and hosting of meetings and conferences, we have the power to make better choices, serving as an example to all those whose lives we touch... while doing more with less. It's time to choose what professionalism in the meetings industry will be about: creating events that are part of the problem, or helping repair the World by bringing people and ideas together in harmony with a brighter future for both our industry and our civilization.

• "How Logo Can We Go?": Branding & Social Responsibility

  "Over 95% of the designers who have ever lived are alive today. Together, we have the power to define what professionalism in the communications industry will be about: helping increase market share or helping repair the World." • David Berman

  Are we aware of the influence we wield as professional communicators in the new economics of globalized branding and messaging? And once we are, where lies our responsibility, our opportunity, our ethics, our culpability, our balance?

  In this powerfully-illustrated presentation, David demonstrates how global branding strategies are the most powerful tools used today to encourage over• consumption amongst growing Developing World populations, resulting in the largest long-term threat to global harmony and the environment. Communications professionals have more conspicuous power than they realize, and play a core role in helping some corporations mislead audiences in order to invent unfulfilled "needs" in larger and larger markets. In a World where design has become a recognized corporate asset, creative people have the opportunity to use their persuasive skills responsibly and to accelerate awareness of the messages the World really needs shared. Recent developments regarding professionalism and ethics offer hope. Designers and other professionals need to choose what their still-young professions will be about: creating visual lies to help sell stuff, or helping repair the World by bridging knowledge and understanding.

Seven Habits of Highly Effective Web Sites: Get the Web Results You Deserve

Over the past ten years, David Berman has developed systems that help non• technicians to get the strategic results they deserve through highly effective Web sites. He has coached and facilitated hundreds of managers, designers, and programmers, and his travels have brought him to a dozen countries. Along the way, he has discovered common properties in the sites that succeed and in the people who drive them. In this keynote lecture, David will share with you nuggets of uncommon sense: seven pivotal ideas that will help you get the outcomes you deserve from your Web presence.

Real-Time Ethics: Prospering Through Principles in Your Professional Life

Can I be socially responsible and still earn a living? Can I work in my industry and still be true to my ethics? Can I say no to a assignment I don't believe in without losing a job? Yes, yes, and yes!

The true measure of our commitment to ethics as professionals is not in lofty ideals, but in the choices we make every day in our work. The good news is that these dilemmas have answers: choices that aren't just good for your principles, but are also good for your customers... and your career. Attend this event if you are challenged with the kind of tough situations professionals are confronted with day-to-day. Learn refreshing approaches, in a forum that is fun and thought-provoking, to a professionalism that will have you sleeping well every night.

Principles of Graphic Design and Electronic Publishing: "Communicating Effectively On All Channels"

"Excellent design, consistently implemented, sends messages on two levels: overtly, it communicates the content; covertly, it communicates confidence."

In this seminar David Berman helps you explore the qualities of excellent visual design and how they can be realized through the variety of technologies we use to publish today. You will have the opportunity to take full advantage of the experience and knowledge of over twenty years marrying great cognitive design principles with electronic publishing technologies.

Web Accessibility and CLF 2.0: Easy Steps For Including Your Entire Audience

Demystify accessibility standards! Most adults suffer from some level of disability or difficulty that can be mitigated through accessible Web site design. By using the immediately-applicable tips and techniques you'll learn in this powerful one-day Web accessibility seminar, not only will you comply with standards: you'll be broadening the audience for your Web site while enriching the experience of all your visitors.

David Berman will convince you of why accessibility and standards are important for everybody, then provide in-depth familiarity with federal and international guidelines that will help your Web presence be a more effective resource for your entire audience. You'll also gain familiarity with technologies that help people with specific disabilities and difficulties. The full-day seminar includes a thorough review of pertinent standards to comply with the Canadian government's world-leading Common Look and Feel 2.0 policy and international W3C guidelines, as well as testing recommendations for both. Finally, you'll venture into where accessibility meets usability. Not only will you leave with ideas you can use right away, you may also gain a whole new attitude towards how technology can improve lives. By the end of the day you willnot only be aware of why accessibility and standards affect everyone: you'll be equipped with a thorough understanding of what needs to be done and how.