Howard Behar

Renowned Business Leader & Author, "It's Not About the Coffee"; Former President of Starbucks Coffee Company

Travels From Travels From:
Washington, DC, USA
Speaking Fee Speaking Fee:
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Howard Behar Biography

Howard Behar, former president of Starbucks Coffee Company International, has a significant background in expanding retail businesses. Joining the company in 1989 when it had just 28 stores, Behar was instrumental in growing the business to over 400 stores. Making his mark on the international stage, he opened the first Starbucks location in Tokyo in 1996, successfully introducing the brand across Asia and the United Kingdom. This achievement was a stepping stone to his role as President of Starbucks North America, a position he held until his retirement in March 2007.

In his tenure at Starbucks, Behar demonstrated strong leadership skills, which he has shared through his book, "It's Not About The Coffee: Leadership Principles from a Life at Starbucks." His leadership philosophy is deeply rooted in the Servant Leadership Model, a principle he firmly advocates. His commitment to leadership is evident in his current roles on the boards of several for-profit and non-profit organizations. These include Education Element, iD Tech, The School of Leadership Studies at Gonzaga University, Anthos Capital, and the University of Washington Foundation. He also serves as a trustee for The Sheri and Les Biller Family Foundation.

Behar's travles globally to share his insights on leadership with corporations, leaders, and students. His integrity and strong work ethic have not only shaped his own life but also impacted many others. Residing in Seattle, Washington, with his wife Lynn, Behar enjoys boating and exploring the waterways from Seattle to Alaska in his free time.

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Speaker profile last updated by AAE Talent Team on 05/16/2024.

Howard Behar Speaking Topics

  • It's Not About the Coffee

    During his many years as a senior executive at Starbucks, Howard Behar helped establish the Starbucks culture, which stresses the importance of people over profits. He coached hundreds of leaders at every level and helped the company grow into a world-renowned brand. Now, he reveals the ten principles and the memorable wisdom that guided his leadership and success—and not one of them is about coffee.

Howard Behar Videos

  • Former President Howard Behar on Starbucks Employees Union
    Despite Starbucks employees seeking to unionize, the company prides itself on being a place that deeply cares about the workers. In today's episode,...
  • How Howard Behar Used Company Values to Build
    See more world-class leaders speak and more at the award-winning tinypulse. com/blog. Former Starbucks President Howard Behar put a ...
  • Howard Behar - 2016 PhD, MBA, Evening MBA Graduation Keynote ...

Howard Behar Books

  • The Magic Cup: A Business Parable About a Leader, a Team, and the Power of Putting People and Values First
    The Magic Cup: A Business Parable About a Leader, a Team, and the Power of Putting People and Values First
  • It's Not About the Coffee: Lessons on Putting People First from a Life at Starbucks
    It's Not About the Coffee: Lessons on Putting People First from a Life at Starbucks
  • It's Not About the Coffee: Leadership Principles from a Life at Starbucks
    It's Not About the Coffee: Leadership Principles from a Life at Starbucks

FAQs on booking Howard Behar

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  • Where does Howard Behar travel from?

    Howard Behar generally travels from Washington, DC, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Howard Behar is a keynote speaker and industry expert who speaks on a wide range of topics such as It's Not About the Coffee. The estimated speaking fee range to book Howard Behar for your event is available upon request. Howard Behar generally travels from Washington, DC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Afdhel Aziz, David Kahan, Gisel Ruiz, Cheryl Bachelder and Eduardo Briceño. Contact All American Speakers for ratings, reviews, videos and information on scheduling Howard Behar for an upcoming live or virtual event.

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