William Arruda

Personal Branding Expert, Bestselling Author, Entrepreneur

Travels From Travels From:
New York, NY, USA
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William Arruda Biography

William Arruda is a motivational speaker, author, entrepreneur, and a recognized leader in the field of personal branding. With over two decades of experience, he has been instrumental in evolving personal branding into a global industry. Arruda combines his corporate marketing background, a Master’s degree in Education, and a passion for human potential to help individuals enhance their professional value through personal branding.

William is the bestselling author of "Career Distinction" and "Ditch. Dare. Do!" along with his latest publication "Digital YOU," which extends his personal branding strategies into the digital realm. As the founder of Reach, the global leader in personal branding, Arruda has collaborated with top companies like American Express, BP, Coca Cola, Google, Gucci, Microsoft, and Target to develop impactful employee development programs. His innovative tools include 360Reach, a widely used personal branding survey, and he also leads the Reach Personal Branding Certification Program, which has certified numerous career and executive coaches worldwide.

Regularly featured in media outlets like the Discovery Channel, NPR, and BBC TV, and publications such as Time, Inc, Fast Company, the New York Times, and the Wall Street Journal, Arruda also contributes a popular column for Forbes on personal branding and social media, attracting millions of readers. He has delivered hundreds of keynotes across six continents, more than any other professional in the field. His presentations, such as "Building Brand YOU! Three Steps to a Winning Personal Brand" and "Be LinkedIn or Shut Out," provide actionable strategies for leveraging personal branding for career management and leadership success. Through these engagements, William Arruda continues to empower professionals worldwide to harness the power of personal branding.

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Speaker profile last updated by AAE Talent Team on 05/20/2024.

William Arruda Speaking Topics

  • Be LinkedIn or Shut Out

    Be lazy, be an imposter and be secretive — just some of the counterintuitive but wildly valuable advice you will experience in William’s keynote focused on the power of LinkedIn. In a world where people learn about you online before meeting you in person, LinkedIn has become the most powerful online tool for expressing your personal brand. Not having a LinkedIn profile sends a message that you aren’t serious about your career; but just having a profile is not enough. You need to understand how to use LinkedIn to manage your career and deliver greater value to your team and your company. You need your profile to stand out from myriad others to attract the attention of decision makers. You need a connection strategy that will rocket you towards your goals. And you need to know how to integrate LinkedIn into your comprehensive social media plan. This innovative presentation gives you critical tools you can use to build a stellar profile and use LinkedIn to expand your thought-leadership, build and nurture your network and enhance your performance at work.

  • Digital YOU — Build Your Brand in Bits and Bytes

    Today, if you don’t show up in Google, you don’t exist. Building your personal brand on the web is not only important to career success, it’s critical to being able to do your job, lead your team and support your company. In this presentation, William explains the social branding phenomenon and provides the roadmap for building a powerful online presence – taking advantage of all the social media tools available. Having a virtual brand that reinforces and extends your real-world brand helps you increase job performance. William shows you how easy it is to use LinkedIn, Instagram, Twitter, YouTube, Blogs and other social media to grow your brand and increase the value you deliver to your employer. He takes the mystery out of social networking and shares his secrets for the easiest and most effective ways to build your brand in bits and bytes. The result: You gain competitive advantage, grow your network, expand your leadership presence and increase your influence.

  • Building Brand YOU! Three Steps to a Winning Personal Brand

    Personal branding is increasingly recognized as a must-have skill for every leader.

    It’s about being yourself – your best self – in support of your career, your team and your organization. In this highly interactive, informative and actionable presentation, William takes you through his proven, three-step personal branding process so you can learn the secrets of building and communicating your winning personal brand. This inspiring presentation is ideal for customer-facing employees, leaders and emerging leaders. It enables them to increase their confidence and use their innate strengths to build strong and enduring relationships. It’s also perfect for consultants and small business owners who must build their brands so that they can stand out from the competition and engage their ideal clients. Personal branding provides the sense of stability; empowerment, value-creation and recognition leaders need to succeed in today’s increasingly dynamic marketplace.

William Arruda Videos

  • GMDB William Arruda - The Future is Digital
    A video I did for ISDI about where personal branding is going and how everything in our lives is moving online. What's your digital brand like?
  • The Benefits of Personal Branding - William Arruda
    When it comes to personal branding, there are a lot of benefits. Personal Branding Pioneer William Arruda explains what you get when you build your...
  • William Arruda Personal Branding Social Media Show Reel
    Clips of William Arruda delivering keynotes about personal branding and social media at various locations.

William Arruda Books

  • Digital You: Real Personal Branding in the Virtual Age
    Digital You: Real Personal Branding in the Virtual Age

FAQs on booking William Arruda

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  • What topics does William Arruda speak about?

    William Arruda is a keynote speaker and industry expert whose speaking topics include Authors, Business, Business Leadership, Communication, International Business, Leadership, Marketing, Motivational, Social Media, Storytelling, Workshop.
  • Where does William Arruda travel from?

    William Arruda generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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William Arruda is a keynote speaker and industry expert who speaks on a wide range of topics such as Be LinkedIn or Shut Out, Digital YOU — Build Your Brand in Bits and Bytes and Building Brand YOU! Three Steps to a Winning Personal Brand. The estimated speaking fee range to book William Arruda for your event is $10,000 - $20,000. William Arruda generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Michel Neray, Peter Fisk, Krista Neher, Christi Tasker and Ron Broussard. Contact All American Speakers for ratings, reviews, videos and information on scheduling William Arruda for an upcoming live or virtual event.

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