Speaker profile last updated by AAE Talent Team on 03/25/2025.
The definition of Badassery is to engage in seemingly impossible activity and achieve success in a manner that renders all onlookers completely awestruck. It may feel impossible to lead in this day and age when divisiveness, toxic work culture and burnout is on the rise.
Enter The Art of Badassery, a framework designed to help your teams develop their leadership skills. The kind of skills that render onlookers awestruck. Jennifer Cassetta walks your audience on a journey from white belt to black belt, providing the tools to build resilience, set boundaries, elevate your energy and unleash black belt skills in a time where authentic and inspirational leadership is needed more than ever.
Takeaways include:
Learn the keys to building sustainable resilience regardless of what's happening "out there".
Learn how to embody boundary setting so it becomes an easily accessible practice.
Learn how to master your inner dialogue and create your personal "battlecry".
Learn principles from the dojo that help everyone embody black belt leadership regardless of their position.
To bring the WOW FACTOR to your event, there is an option to include a custom Black Belt Board Breaking Ceremony.
Picture your attendees “breaking through” wooden boards as they shout their battlecry, symbolizing the breakthrough from whatever holds them back.
Rates of chronic stress, exhaustion, anxiety and depression are rising with professionals around the country, which leads to employee discontent and high turnover rates. During this session, Jennifer Cassetta shares her holistic approach to inspire professionals to not just survive stressful times but thrive through them. Using mindset techniques, hormone hacks and lifestyle tweaks, Jennifer guides attendees to create their own personalized wellness plan to recalibrate, beat stress and elevate their energy!
Takeaways include:
How to spot warning signals of chronic stress and exhaustion.
How to combat the negative side effects of stress through nervous system regulation.
How to fuel your body and elevate your habits to increase energy levels sustainably.
(keynote or a breakout session)
Whether traveling to an event or commuting to the office, personal safety is top of mind for folks these days. Self Defense expert, Jennifer Cassetta, empowers audience members to be in control of their personal safety and resilience which leads to reduced anxiety and enhanced confidence.
In this session, audience members will learn the ABC’s of personal safety and have the opportunity to get out of your seat and learn some moves that can help you protect yourself if ever needed. Participants will kick, punch, knee and elbow their way to safety. This is a mind and body workshop for people to enhance both their psychological and physical safety.
Elevate your retreat experience with an unforgettable journey of empowerment, resilience, and fun! Imagine your attendees starting the day with martial arts-inspired moving meditations, mastering self-defense techniques, and graduating with a “Black Belt in Badassery” after breaking wooden boards. Our customizable programs offer a comprehensive and engaging experience, including:
Martial Arts-Inspired Movement: Combine breathwork with purposeful movements to create a dynamic moving meditation.
Self-Defense Training: Empower your team with practical tools for mental and physical safety.
Mindset Mastery: Explore The Art of Badassery framework to build resilience, enhance leadership, and foster empowerment.
Nutrition Workshop: Learn how to fuel your body for optimal energy and mental well-being.
Whether traveling for work or commuting to the office, personal safety is top of mind for people these days. Self Defense expert Jennifer Cassetta empowers audience members to be in control of their personal safety, which leads to reduced anxiety and enhanced confidence.
In this session, you will learn the ABC's of personal safety and have the opportunity to get out of your seat and learn some moves that can help you protect yourself if ever needed.
You have goals, dreams, and visions of how you’d like your career and life to pan out. You may even be one of the 1% of people who actually write down your goals at the beginning of the year. Then, life happens. Self doubt, insecurity, and imposter syndrome start to creep in and sabotage our best laid plans.
In this session, high performance coach and Chief Badassery Officer, Jenn Cassetta, will lead you on a journey of self discovery to uncover your limiting beliefs that are holding you back from the career and life that you want. We’ll create habits that will set you up for success and end with a major BREAKTHROUGH!
Note: This session involves actual board breaking. There is an additional cost for the boards and Sharpies. Attendees will write their personal “battle cry” on the boards and we will finish the session with the breaking of wooden boards.
Jennifer Cassetta is a keynote speaker and industry expert who speaks on a wide range of topics such as The Art of Badassery, Burnout to Badass: A Mind and Body Approach to Peak Performance, P.O.W.E.R.: Protect Ourselves With Empowerment & Resilience, Corporate Retreat Custom Programming, The Art of Personal Safety and THE BREAKTHROUGH: Increase Your Confidence and Slay Your Inner Saboteur. The estimated speaking fee range to book Jennifer Cassetta for your event is $10,000 - $20,000. Jennifer Cassetta generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dara Torres, Lisa Leslie, Amanda Russell, Nastia Liukin and Jackie Joyner-Kersee. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jennifer Cassetta for an upcoming live or virtual event.
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