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Brian Wansink

Director, Cornell Food and Brand Lab Author, Mindless Eating

Brian Wansink
Travels From Travels From:
New York, NY, USA
Speaking Fee Speaking Fee:
Live Event: $30,000 - $50,000
Virtual Event: Please Contact
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Categories Categories:
Categories Categories:
Authors, Business, Education, Fitness, Food & Beverage, Health, Nutrition
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Brian Wansink Biography

Brian Wansink, has been referred to as the "Sherlock Holmes of Food" and the "Wizard of Why" for his work in the fields of food psychology and eating behavior.

According to Wansink, the average person makes around 250 decisions about food every day – breakfast or no breakfast? Pop-tart or bagel? Part of it or all of it? Kitchen or car? Brian Wansink believes that most of us don't overeat because we're hungry. We overeat because of family and friends, packages and plates, names and numbers, labels and lights, colors and candles, shapes and smells, distractions and distances, cupboards and containers.

Wansink , the Dyson Professor of Marketing and Nutritional Science at Cornell, oversees the Cornell Food & Brand Lab. He is also author of the bestselling book Mindless Eating: Why We Eat More Than We Think. In addition to Mindless Eating, Wansink is author of over 100 academic articles and books, including Marketing Nutrition, Asking Questions, and Consumer Panels. Wansink's work at the lab helps companies develop "win-win" ways to help people eat more nutritiously and to better control how much they eat. His academic research on food psychology and behavior change has been published in the world's top marketing, medical, and nutrition journals and has won national and international awards for its relevance to consumers

From 2007-2009 Wansink was granted a leave-of-absence from Cornell to accept a Presidential appointment as Executive Director of USDA's Center for Nutrition Policy and Promotion, the Federal agency in charge of developing 2010 Dietary Guidelines and promoting the Food Guide Pyramid (MyPyramid.gov). While there, web hits to Dietary Guidelines increased 44% to 5.4 million/day, and he was named ABC World News Person of the Week.

Wansink is a popular speaker at numerous conferences worldwide, helping organizations reach consumers trying to transition to a healthier lifestyle.

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Speaker profile last updated by AAE Talent Team on 01/04/2024.

Brian Wansink Speaking Topics

  • Marketing Nutrition

    Marketing nutrition is not a milk moustache ad or a 2-for-1 coupon on yogurt. The opportunities for smart, well-intended companies can be magnified by understanding not their core market, but by understanding the nutrition predisposed marketing. Based on his award-winning Cornell research, his book Marketing Nutrition, and as his years as Executive Director of the US Dietary Guidelines, and his book, Marketing Professor Dr. Brian Wansink gives the surprising specifics of what will and won’t work to capture this new market.

  • Tips, Tricks, and Mindless Eating Solutions For Parents

    As parents, we control 72% of all of the food choices made by our children. It’s either for the better or for the worse. Based on his award-winning Cornell research and on his years as Executive Director of the US Dietary Guidelines, Dr. Brian Wansink gives solutions on how the Nutritional Gatekeeper of the home can turn-around the way their family eats – without their family even knowing it. Through behind the scenes experiments and hidden cameras, Dr. Wansink vividly addresses the “clean plate club,” vegetable tricks, unfamiliar foods, food jags, snacking, and even school lunches.

  • From Mindless Eating To Healthy Eating

    The most immediate opportunity to reverse mindless eating in our communities and in our lives, is in our homes. Based on his award-winning Cornell research and on his years as Executive Director of the US Dietary Guidelines, Dr. Brian Wansink shows the myths of Mindless Eating. Based on new research – illustrated with compelling videos – he shows the small consistent changes that individuals, families, and communities can make that transforms Mindless Eating into healthy eating.

  • Mindless Eating and Mindless Solutions

    Regardless of how tuned in we think we are to our environment, we are a nation of mindless eaters. The good news, however, is the same tricks that lead us to eat too much can be easily reversed to help us mindlessly eat less instead of mindlessly overeating. Based on the award-winning, internationally broadcasted studies from Cornell’s Food and Brand Lab, Director and Professor Brian Wansink’s presentation starts with the myths of mindless eating, and moves to the small changes people can make to mindlessly eat less. As the first and last sentence of the book Mindless Eating states: “The best diet is the diet you don’t know you’re on.”

Brian Wansink Books

  • Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity (The Food Series)
    Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity (The Food Series)
  • Mindless Eating: Why We Eat More Than We Think
    Mindless Eating: Why We Eat More Than We Think

FAQs on booking Brian Wansink

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  • What are the speaker fees for Brian Wansink

    Speaking fees for Brian Wansink, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Brian Wansink are for live events and for virtual events. For the most current speaking fee to hire Brian Wansink, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Brian Wansink speak about?

    Brian Wansink is a keynote speaker and industry expert whose speaking topics include Authors, Business, Education, Fitness, Food & Beverage, Health, Nutrition.

  • Where does Brian Wansink travel from?

    Brian Wansink generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Brian Wansink’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Brian Wansink for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Brian Wansink for your next private or corporate function.

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Brian Wansink is a keynote speaker and industry expert who speaks on a wide range of topics such as Marketing Nutrition, Tips, Tricks, and Mindless Eating Solutions For Parents, From Mindless Eating To Healthy Eating and Mindless Eating and Mindless Solutions. The estimated speaking fee range to book Brian Wansink for your event is $30,000 - $50,000. Brian Wansink generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Ralph Nader, Alfie Kohn, Curtis Aikens, Jon Bergmann and Robert Cialdini. Contact All American Speakers for ratings, reviews, videos and information on scheduling Brian Wansink for an upcoming live or virtual event.

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