Steve Rubel

Chief Media Ecologist for Edelman and a Professional Blogger

Travels From Travels From:
New York, NY, USA
Speaking Fee Speaking Fee:
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Steve Rubel Biography

Steve Rubel is a public relations executive and professional blogger. While with the firm CooperKatz & Co., he advised clients on using blogs in their business strategy and started his own blog, Micro Persuasion, in 2004. The focus of his blog is the effect of blogging on the public relations industry.

Rubel moved to the Edelman public relations firm in February 2006, to help it use blogs more effectively. The firm later came under criticism when one of its clients, Wal-Mart, helped pay for a couple to blog their cross-country RV trip on which they parked at local Wal-Marts. The blog, "Wal-Marting Across America", was quite favorable towards Wal-Mart, but the extent of the financial support was not fully disclosed (any RV can park overnight for free at Wal-Mart, but the company also paid for renting the couple's RV, along with gas and other fees). As the firm's blogging expert, Rubel was a focus of some of the criticism, but he said he was not personally involved in the project.

After starting at Edelman, he later became their chief content strategist, where he was responsible for creating and cultivating best practices in content strategy from inside and outside the firm and for piloting new and innovative programs such as media partnerships that blend paid, earned and owned disciplines.

He is currently the chief media ecologist at Edelman and is responsible for studying the changing media ecosystem and helping clients forecast the impact on their communications and marketing strategies. He serves as an advisor to Edelman's senior management and our full client roster and work on thought leadership marketing initiatives.

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Speaker profile last updated by AAE Talent Team on 06/04/2024.

Steve Rubel Videos

  • Steve Rubel '91 Chief Content Strategist for Edelman talks about the ...
  • Steve Rubel of Edelman on new research from IAB & Edelman ...

FAQs on booking Steve Rubel

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  • What topics does Steve Rubel speak about?

    Steve Rubel is a keynote speaker and industry expert whose speaking topics include Business, Business Leadership, Marketing, Science, Social Media, Technology.
  • Where does Steve Rubel travel from?

    Steve Rubel generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Steve Rubel is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Steve Rubel for your event is $10,000 - $20,000. Steve Rubel generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Ray Kurzweil, Esther Dyson, Jack Hidary, Deborah Berebichez and Sara Horowitz. Contact All American Speakers for ratings, reviews, videos and information on scheduling Steve Rubel for an upcoming live or virtual event.

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