Joe Pine

Author of "The Experience Economy", Co-founder of Strategic Horizons LLP, Lecturer at Columbia University

Travels From Travels From:
Minneapolis, MN, USA
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Joe Pine Biography

Joe Pine is an internationally acclaimed author, speaker, and management adviser to Fortune 500 companies and entrepreneurial start-ups alike. He is the co-founder of Strategic Horizons LLP, a studio aimed at helping businesses innovate in their value offerings. Pine has developed a notable reputation through his focus on the economic opportunities of transformational business models, including his advocacy for businesses to stage meaningful experiences that prioritize safety and engagement.

Together with his partner James H. Gilmore, Pine authored "The Experience Economy: Competing for Customer Time, Attention, and Money," a re-release of their original work which underscores the significance of creating memorable experiences over mere goods and services. This book, now published in fifteen languages, illustrates how businesses can excel by staging experiences that are inherently personal and valuable. Their other collaborative works include "Authenticity: What Consumers Really Want," which explores the growing consumer demand for genuine interactions and was recognized as one of the top ten business books of 2007 by Amazon.com.

Pine also wrote "Mass Customization: The New Frontier in Business Competition," which details the shift from mass production to mass customization. This shift allows companies to efficiently meet individual customer needs while maintaining low costs, a concept that has been embraced by numerous industries as they strive to differentiate their offerings. His insights are frequently shared in esteemed publications such as the Harvard Business Review and The Wall Street Journal.

Before his current roles, Pine held various technical and managerial positions at IBM for 13 years, significantly contributing to the launch of the Application System/400. His innovative approach to integrating customer feedback in the development process greatly enhanced product quality and played a crucial role in IBM’s Rochester, Minnesota facility receiving the Malcolm Baldrige National Quality Award in 1990.

Currently, Pine is a Lecturer in Columbia University’s Master’s Program in Technology Management, where he educates future leaders on creating value and innovation in technology management. He continues to share his expertise on global stages, including the World Economic Forum, TED in California, and South by Southwest in Austin, Texas. Pine also serves on the editorial boards of Strategy & Leadership and Strategic Direction and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy.

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Speaker profile last updated by AAE Talent Team on 10/21/2024.

Joe Pine Speaking Topics

  • Get Real: The Authenticity Imperative

    An unblushing look at the failure of traditional marketing and what will replace it. Joe will share real-world examples, unveil our insightful Location Hierarchy Model, and make the case for the emergence of a new executive – the Chief eXperience Officer (CXO).

  • Infinite Possibility: Creating Customer Value Through Digital Technology

    The explosion of digital technology in the lives of consumers requires a new way of thinking about how to use that technology to create economic value. To remain relevant, companies must incorporate technology to create innovative new offerings and super-charge their marketing efforts experiences. In this mind-expanding session, Joe Pine provides a new way of thinking to help explore the infinite possibility for creating customer value on the digital frontier.

  • Mass Customizatio

    The most innovative companies are rapidly embracing a new paradigm of management Mass customization that allows them the freedom to create greater individuality in their offerings at desirable prices. Based on Joe Pines pioneering book, Mass Customization: The New Frontier in Business Competition.

  • Understanding Customer Sacrifice

    Understanding the gap between what customers settle for and what they want exactly. A model for rethinking the traditional metric of customer satisfaction and discovering hidden opportunities for innovation and differentiation. An expanded discussion based on the article first appearing in Context Magazine entitled Customer Satisfaction is No Longer Enough.

  • Going Beyond the Experience

    Once an emerging phenomenon, the Experience Economy is now fully here with increased competitive intensity and even some commoditization amongst experience stagers. The next step? Using customized experiences to guide individual change via transformations.

  • Work Is Theatre

    A new model for staging business performance using the principles of theatre to fundamentally change how and why work is performed in the Experience Economy. Particularly valuable for molding company culture and attitudes in the workplace.

Joe Pine Videos

  • Joe Pine overviews The Experience Economy - YouTube
  • SPEAK! Franchise Keynote Speaker - Troy Hazard - Big Biz Show ...
  • Joseph Pine on Consumers - YouTube

FAQs on booking Joe Pine

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  • What topics does Joe Pine speak about?

  • Where does Joe Pine travel from?

    Joe Pine generally travels from Minneapolis, MN, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Joe Pine is a keynote speaker and industry expert who speaks on a wide range of topics such as Get Real: The Authenticity Imperative, Infinite Possibility: Creating Customer Value Through Digital Technology, Mass Customizatio, Understanding Customer Sacrifice, Going Beyond the Experience and Work Is Theatre. The estimated speaking fee range to book Joe Pine for your event is $20,000 - $30,000. Joe Pine generally travels from Minneapolis, MN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Michael Bergdahl, Don Peppers, Robert Kriegel, Peter Guber and Michael Treacy. Contact All American Speakers for ratings, reviews, videos and information on scheduling Joe Pine for an upcoming live or virtual event.

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