William Danko

Researcher on Wealth Formation, Marketing & Consumer Behavior Expert; Co-author of "The Millionaire Next Door"

Travels From Travels From:
New York, NY, USA
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William Danko Biography

Dr. William Danko was on the marketing faculty at the State University of New York at Albany (SUNYA) for 31 years. During his tenure, he studied consumer behavior, and in particular the topic of wealth formation. He is the co-author of "The Millionaire Next Door," a research-based book about wealth in America.

Danko also co-authored "Richer Than A Millionaire ~ A Pathway To True Prosperity," a book that shows how to build wealth with a greater purpose in mind. His academic publications have appeared in the Journal of Consumer Research, Journal of Business Research, and Journal of Advertising Research. Dr. Danko earned his Ph.D. at Rensselaer Polytechnic Institute (RPI). He resides in upstate New York with his wife, and is the father of three, and the grandfather of six.

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Speaker profile last updated by AAE Talent Team on 05/22/2024.

William Danko Speaking Topics

  • Getting Acquainted with the Millionaire Next Door

    Most people have it all wrong about how one becomes wealthy. It is seldom inheritance or advanced degrees or even intelligence that build fortunes; more often it is the result of hard work, diligent savings, and living below your means. Most of America's truly wealthy do not live in Beverly Hills or on Park Avenuein fact, quite often they live right next door. William Danko, who spent over 30 years interviewing millionaires, provides numerous take-away examples of how sacrifice, discipline, and hard work most often result in wealth. But these tried-and-true traits so often are ignored by a society bent on obtaining a quick buck. From keynote presentations to after-dinner talks and receptions, Danko shares insights that extend the research found in The Millionaire Next Door.

    From his elucidating presentation, youll learn:

    • What millionaires really dowhat they buy, how they invest, how they live

    • How to successfully pass on wealth to your children: tuition, medical expenses and seed money versus vacations, cars, and housing

    • Why attitude is more important than net worth

    • What it means to be richer than a millionaire

William Danko Videos

  • William Danko Keynote on Vimeo

William Danko Books

  • The Millionaire Next Door: The Surprising Secrets of America's Wealthy
    The Millionaire Next Door: The Surprising Secrets of America's Wealthy

FAQs on booking William Danko

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  • What are the speaker fees for William Danko

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  • What topics does William Danko speak about?

    William Danko is a keynote speaker and industry expert whose speaking topics include Authors, Finance, Personal Growth, Professors.
  • Where does William Danko travel from?

    William Danko generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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William Danko is a keynote speaker and industry expert who speaks on a wide range of topics such as Getting Acquainted with the Millionaire Next Door. The estimated speaking fee range to book William Danko for your event is $20,000 - $30,000. William Danko generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Terry Savage, James Glassman, Phil Walker, Ashley Feinstein Gerstley and Tal Ben-Shahar. Contact All American Speakers for ratings, reviews, videos and information on scheduling William Danko for an upcoming live or virtual event.

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