Lee Cockerell

Former Executive Vice President of Walt Disney World Resort Operations; Expert on Leadership, Management & Service Excellence; Author of "Creating Magic" & "The Customer Rules"

Travels From Travels From:
Orlando, FL, USA
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Lee Cockerell Biography

Lee Cockerell is the former Executive Vice President of Operations for Walt Disney World Resort, where he led a team of 40,000 Cast Members for a decade. During his tenure, he managed the operations of 20 resort hotels, four theme parks, two water parks, a shopping and entertainment village, and the ESPN sports complex, making it the world’s top vacation destination. One of his key contributions was the creation of Disney Great Leader Strategies, a program designed to train and develop over 7,000 leaders at the resort.

Before joining Disney, Cockerell held executive roles in the hospitality and entertainment industry, working with Hilton Hotels for eight years and Marriott Corporation for 17 years. He played a pivotal role in launching Disneyland Paris and has served on various boards, including the Heart of Florida United Way and The Culinary Institute of America. Governor Jeb Bush appointed him to the Governor’s Commission on Volunteerism and Public Service, where he served as Chairman.

After retiring from Disney, Cockerell became a renowned speaker and author, sharing his insights on leadership, management, and service excellence. His books, "Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney" and "The Customer Rules: The 39 Essential Rules for Delivering Sensational Service," have been published in multiple languages. He continues to conduct leadership workshops and provide consulting services through his company, Lee Cockerell, LLC. He also hosts the podcast "Creating Disney Magic," where he further expands on how to be a great leader.

Cockerell's approach to leadership emphasizes practical, common-sense strategies for fostering outstanding customer service and effective management. His experience with global brands like Hilton, Marriott, and Disney has shaped his philosophy, which he now shares with organizations worldwide to help them achieve excellence and create their own "magic."

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Speaker profile last updated by AAE Talent Team on 09/27/2024.

Lee Cockerell Speaking Topics

  • You Too Can Create Disney Magic

    • Learn how "you can create magic too" in your organization by following The Customer Rules

    • Learn exactly what you must do to be perceived as a great leader.

    • Learn why you must understand the big difference between management and leadership.

    • Learn how to practice great leadership that will ensure you leave a legacy.

    • Learn four simple ways to set your organization apart in the eyes of your customers and your employees.

    • Learn why the customer does not come first.

    • Learn the difference between training and development.

    • Learn the most important leadership behavior that will ensure success for you in all parts of your life. Time Life Management

    • Learn how to put more control into all parts of your life through this simple system for planning and carrying out your responsibilities.

    • Learn the most important question to ask yourself every morning before you start your day.

    • Learn the four steps in planning each and every day (the fourth one being the key to a happy and successful life).

    • Learn how to maintain strong relationships, prepare yourself for the future, maintain good health and reduce stress in your life.

    • Learn a simple system for doing what has to be done, when it has to be done, in the way it should be done, whether you or those around you like it or not.

    • Lee has taught this seminar to more than 75,000 people over the last 25 years with extraordinary success.

    Forget About Diversity

    • Lee has cracked the code on how to achieve the diversity all organizations desire.

    • Learn the ten things leaders must do to create an inclusive workplace that leads to a diverse workforce.

    • Learn why diversity is not the goal, but the outcome for organizations.

    • Learn the difference between being diverse and being inclusive.

    • Learn what all humans want the most. Give it to them and they will reward your organization with excellent results.

Lee Cockerell Videos

  • Creating Disney Magic with Lee Cockerell - Interview
    In this video, I am interviewed by Local 4 News, WHBF, and talk about all things Disney, leadership, and my experiences in life and business....
  • LIFTx 2018 MacDill Presents Lee Cockerell - YouTube
    This presentation is part of the LIFTx 2018 speaking event on MacDill AFB.
  • CAR 2017 Fall Conference Keynote Speaker: Lee Cockerell ...
    Keynote Speaker Lee Cockerell, former Executive Vice President of Operations for the Walt Disney World Resort. Learn how the “best of the ...

Lee Cockerell Books

  • The Customer Rules: The 39 Essential Rules for Delivering Sensational Service
    The Customer Rules: The 39 Essential Rules for Delivering Sensational Service
  • Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney
    Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney

Speaker Lists Featuring Lee Cockerell

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  • What topics does Lee Cockerell speak about?

  • Where does Lee Cockerell travel from?

    Lee Cockerell generally travels from Orlando, FL, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Lee Cockerell is a keynote speaker and industry expert who speaks on a wide range of topics such as You Too Can Create Disney Magic. The estimated speaking fee range to book Lee Cockerell for your event is $20,000 - $30,000. Lee Cockerell generally travels from Orlando, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dennis Snow, Doug Lipp, Horst Schulze, Robert Spector and Simon T. Bailey. Contact All American Speakers for ratings, reviews, videos and information on scheduling Lee Cockerell for an upcoming live or virtual event.

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