Speaker profile last updated by AAE Talent Team on 10/23/2023.
Businesses are increasingly applying insights from behavioral economics in a wide range of areas including product pricing, marketing strategies, incentives and shaping consumer behavior. However, many companies currently lack the knowledge necessary to take advantage of behavioral economics. Understanding the psychological principles affecting the choices and behavior of customers, employees, and other stakeholders can give organizations a competitive advantage. In this talk, employees will learn (1) how insights from behavioral economics can be incorporated into business strategy, (2) how to pinpoint the most important behavioral considerations impacting an organization’s goals, and (3) how to use small-scale business experiments to accurately measure the effectiveness of behavioral interventions.
The assumption that all incentives are created equal can lead managers to overestimate the return on employee incentive programs and fail to recognize valuable cost savings. Research in the field of psychology and behavioral economics has shown how small changes to incentive structure can have a dramatic impact on the organization’s goals. Too often, companies put incentives in place without an accurate measure of the effect they have on behavior.
Uri Gneezy’s research explores when and why incentives work (or don’t work) to motivate behavior. In this talk, Uri discusses how incentives should be structured to maximize employee productivity and will help managers evaluate and improve employee incentive schemes.
In some cases, small changes to the incentive structure can have a dramatic impact, positive or negative, on customer engagement and loyalty. In this talk, Uri illustrates how to identify and avoid waste in commonly used incentive programs. Then, drawing on insights from previous research in behavioral economics and psychology and providing examples from his recent work, he shows how small differences in the structure of incentives programs can greatly impact effectiveness.
Providing a framework of six simple principles that can help organizations evaluate and improve incentive schemes, Uri teaches participants to apply these principles to customer reward & loyalty programs.
Sometimes it’s cheaper to use a compliment then cash and as managers we are never taught how to optimize the incentives we have at our disposal.
Uri Gneezy is a keynote speaker and industry expert who speaks on a wide range of topics such as Putting Behavioral Economics to Work, Optimizing Employee Incentives , Structuring Reward Programs That Work: Customer Promotions and Loyalty Programs and Managing Incentives— teaching managers to use the right incentives to maximize productivity and creativity.. The estimated speaking fee range to book Uri Gneezy for your event is $10,000 - $20,000. Uri Gneezy generally travels from San Diego, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are David Blake, Joseph Stiglitz, Marla Blow, Shally Venugopal and Gary Smith. Contact All American Speakers for ratings, reviews, videos and information on scheduling Uri Gneezy for an upcoming live or virtual event.
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