Jonah Berger

Marketing Professor at the Wharton School at the University of Pennsylvania & Internationally Best-Selling Author

Travels From Travels From:
Philadelphia, PA, USA
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Jonah Berger Biography

Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world‐renowned expert on change, word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top-tier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Over a million copies of his books, "Contagious," "Invisible Influence," and "The Catalyst: How to Change Anyone’s Mind," are in print in over 35 countries around the world.

Berger often keynotes major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, 3M, and The Gates Foundation.

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Speaker profile last updated by AAE Talent Team on 05/16/2024.

Jonah Berger Speaking Topics

  • Crafting Contagious Ideas.

    Jonah Berger combines groundbreaking research and powerful stories as he addresses why ideas spread, some products get more word of mouth than others, and certain online content goes viral. Through rigorous academic research, he put together a framework for crafting contagious content using the acronym STEPPS: social currency, triggers, emotion, public, practical value, and stories. In presentations, he reveals the science behind word of mouth and these six key factors that push people to share content and demonstrates how to leverage the concepts to craft viral messages. Young and full of energy, he is interactive with his audience, quickly demonstrating that the products and services that get the most word of mouth aren’t necessarily the ones we think they are. Berger also uses funny and compelling viral video examples to reinforce his message and keep his presentation engaging. Jonah Berger provides a set of specific, actionable techniques for helping information spread and ideas catch on. This is knowledge organizations can put to use whether they are selling a product, crafting a new corporate culture, or just trying to get the word out.

Jonah Berger Videos

  • Jonah Berger - Key principles for leading change
    WOBI: World of Business Ideas; Jonah Berger - Key principles for leading change
  • Create the Change You Seek with Jonah Berger
    Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious,...
  • Jonah Berger - Contagious: Why Things Catch On
    Jonah Berger - Contagious: Why Things Catch On. Innotown Conference

Jonah Berger Books

  • Magic Words
    Magic Words
  • The Catalyst: How to Change Anyone's Mind
    The Catalyst: How to Change Anyone's Mind
  • Invisible Influence: The Hidden Forces that Shape Behavior
    Invisible Influence: The Hidden Forces that Shape Behavior
  • Contagious: Why Things Catch On
    Contagious: Why Things Catch On

Speaker Lists Featuring Jonah Berger

FAQs on booking Jonah Berger

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  • What topics does Jonah Berger speak about?

    Jonah Berger is a keynote speaker and industry expert whose speaking topics include Academic, Authors, Business, Communication, Corporate Strategy, Creativity, Education, Marketing, Personal Growth, Professors, Social Media, Storytelling, Strategic Leadership.
  • Where does Jonah Berger travel from?

    Jonah Berger generally travels from Philadelphia, PA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Jonah Berger is a keynote speaker and industry expert who speaks on a wide range of topics such as Crafting Contagious Ideas.. The estimated speaking fee range to book Jonah Berger for your event is $30,000 - $50,000. Jonah Berger generally travels from Philadelphia, PA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Peter Guber, Shawn Achor, Daymond John, Neil Howe and Daniel Burrus. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jonah Berger for an upcoming live or virtual event.

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