Speaker profile last updated by AAE Talent Team on 05/16/2024.
Jonah Berger combines groundbreaking research and powerful stories as he addresses why ideas spread, some products get more word of mouth than others, and certain online content goes viral. Through rigorous academic research, he put together a framework for crafting contagious content using the acronym STEPPS: social currency, triggers, emotion, public, practical value, and stories. In presentations, he reveals the science behind word of mouth and these six key factors that push people to share content and demonstrates how to leverage the concepts to craft viral messages. Young and full of energy, he is interactive with his audience, quickly demonstrating that the products and services that get the most word of mouth aren’t necessarily the ones we think they are. Berger also uses funny and compelling viral video examples to reinforce his message and keep his presentation engaging. Jonah Berger provides a set of specific, actionable techniques for helping information spread and ideas catch on. This is knowledge organizations can put to use whether they are selling a product, crafting a new corporate culture, or just trying to get the word out.
Jonah Berger is a keynote speaker and industry expert who speaks on a wide range of topics such as Crafting Contagious Ideas.. The estimated speaking fee range to book Jonah Berger for your event is $30,000 - $50,000. Jonah Berger generally travels from Philadelphia, PA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Peter Guber, Shawn Achor, Daymond John, Neil Howe and Daniel Burrus. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jonah Berger for an upcoming live or virtual event.
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