Alex Ferguson

Former Manager, Manchester United Football Club

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Alex Ferguson Biography

Sir Alex Ferguson is regarded as one of the most admired and respected managers in the history of football, the world’s most popular sport. Ferguson’s early success as a manager in Scotland attracted an underachieving Manchester United in 1986.

Twenty-six years later, Sir Alex had won 38 trophies, including 13 Premier League and two UEFA Champions League titles, making United the most successful club in English football.

During his tenure at United as well as earlier years as a manager and player, Sir Alex developed a unique, deliberate and much-analyzed leadership philosophy, which was recently studied by Harvard Business School in a leadership case study focused on his management approach.

The consistent success Sir Alex produced, over a period spanning three decades, was the driving force that resulted in Manchester United becoming the most valuable sports franchise in the world. The growing commercialization of football during this same period attracted wealthy investors from all over the world allowing competitive teams to outspend United by staggering proportions. However Sir Alex’s formula for talent development, organizational management, motivation and communication, and his goal of “building a club rather than a team” enabled Manchester United to achieve record-breaking results.

Sir Alex was respected by his players because he personally supported their development and fiercely protected them. In return, he expected the highest caliber performance and personal discipline, and he was not afraid to trade or bench players who didn’t live up to expectations. This approach to talent management and his famous youth program produced some of the most decorated players in history.

United fans idolize Sir Alex for the trophies he brought their team over 26 years, all delivered with an exciting, entertaining style of play and a never-say-die attitude that produced some astonishing comebacks. Football fans admire Sir Alex for both the length of his tenure at the summit of the game and his legacy of repeatedly building successful teams. Students of leadership and business admire Sir Alex Ferguson for his long-term leadership in a highly competitive global environment.

Sir Alex remains on the Manchester United’s board.

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Speaker profile last updated by AAE Talent Team on 08/12/2024.

Alex Ferguson Speaking Topics

  • Creating a Winning Organization for the Long-Term

    Sir Alex reveals the passion, philosophies and principles that shaped his career. From the qualities required to develop talent to the skills necessary to build, and rebuild, winning teams to the importance of embracing and adapting to change. These are just a few of the management lessons Sir Alex developed over his time as the most successful manager in the history of the world’s most popular sport.

Alex Ferguson Books

  • Leading
    Leading
  • Alex Ferguson: My Autobiography
    Alex Ferguson: My Autobiography
  • Managing My Life: My Autobiography
    Managing My Life: My Autobiography

FAQs on booking Alex Ferguson

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  • What are the speaker fees for Alex Ferguson

    Speaking fees for Alex Ferguson, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Alex Ferguson are for live events and for virtual events. For the most current speaking fee to hire Alex Ferguson, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Alex Ferguson speak about?

    Alex Ferguson is a keynote speaker and industry expert whose speaking topics include Athlete, Soccer, Sports, Sports Coaching.
  • Where does Alex Ferguson travel from?

    Alex Ferguson generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Alex Ferguson is a keynote speaker and industry expert who speaks on a wide range of topics such as Creating a Winning Organization for the Long-Term. The estimated speaking fee range to book Alex Ferguson for your event is $100,000 - $200,000. Alex Ferguson generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Josep Guardiola, Earvin “Magic” Johnson, Shaun White, Peyton Manning and John Harbaugh. Contact All American Speakers for ratings, reviews, videos and information on scheduling Alex Ferguson for an upcoming live or virtual event.

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