David Aaker

Vice-Chairman of Prophet, Professor Emeritus, UC Berkeley & Author of "Brand Relevance: Making Competitors Irrelevant"

Travels From Travels From:
San Francisco, CA, USA
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David Aaker Biography

David Aaker, hailed the “Father of Modern Branding,” serves as Vice-Chair at Prophet. He’s a recognized authority on branding, has developed several recognizable concepts including the Aaker brand vision model and has received numerous awards for his contributions to the science of marketing. In 2015, David Aaker was inducted into the American Marketing Association Hall of Fame for his lifetime achievements in marketing. In 2020, he was the recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.

Aaker has authored and published hundreds of articles and 16 books, including Aaker on Branding: 20 Principles That Drive Success, Brand Relevance, Spanning Silos, Brand Portfolio Strategy, Building Strong Brands, and From Fargo to the World of Brands. His books have been translated in 18 languages and sold over 1 million copies. His words and teaching have offered guidance and inspiration to marketing leadership at many of the world’s leading brands:

"David Aaker has truly given the business world a gift: A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership." ---Joseph V. Tripodi, Chief Marketing and Commercial Officer, Coca-Cola

David is an active branding consultant, Professor Emeritus at the Haas School of Business, UC Berkeley and revered speaker and thought leader.

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Speaker profile last updated by AAE Talent Team on 04/17/2024.

David Aaker Speaking Topics

  • Owning Game-Changing Subcategories (The only way to grow—need an exemplar brand to position, scale and build barriers around the new subcategory)

  • Creative Signature Stories (The best way to breakthrough is with stories)

  • Aaker on Branding (the four big ideas in branding)

David Aaker Videos

  • Masters Speak | Winning in Post Coronavirus Digital World with Mr ...
  • David Aaker at Berkeley Haas | Owning Game-Changing ...
  • Our People: Meet David Aaker
    David Aaker, hailed the “Father of Modern Branding,” serves as Vice Chair at Prophet, a global marketing and branding consultancy. He’s a...

David Aaker Books

  • The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society
    The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society
  • Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
    Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
  • Aaker on Branding: 20 Principles That Drive Success
    Aaker on Branding: 20 Principles That Drive Success
  • Brand Relevance: Making Competitors Irrelevant
    Brand Relevance: Making Competitors Irrelevant
  • Building Strong Brands
    Building Strong Brands
  • Building Strong Brands
    Building Strong Brands

FAQs on booking David Aaker

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  • What topics does David Aaker speak about?

    David Aaker is a keynote speaker and industry expert whose speaking topics include Authors, Customer Experience, Innovation, Marketing, Professors.
  • Where does David Aaker travel from?

    David Aaker generally travels from San Francisco, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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David Aaker is a keynote speaker and industry expert who speaks on a wide range of topics such as Owning Game-Changing Subcategories (The only way to grow—need an exemplar brand to position, scale and build barriers around the new subcategory), Creative Signature Stories (The best way to breakthrough is with stories) and Aaker on Branding (the four big ideas in branding). The estimated speaking fee range to book David Aaker for your event is $30,000 - $50,000. David Aaker generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Philip Kotler, Daymond John, Josh Linkner, Tim Sanders and Geoffrey Moore. Contact All American Speakers for ratings, reviews, videos and information on scheduling David Aaker for an upcoming live or virtual event.

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