Greg Creed

Former CEO of Yum! Brands, Author, Franchise Expert

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Greg Creed Biography

Greg Creed is the former CEO of Yum! Brands and Taco Bell, and the author of "R.E.D. Marketing: The Three Ingredients of Leading Brands." During his tenure at Yum! Brands from January 2015 to December 2019, Creed successfully executed the 2016 spinoff of Yum China and transformed the company into a more focused, franchised, and efficient organization. As CEO of Taco Bell starting in early 2011, he led major initiatives including the "Think Outside the Bun" campaign. One of his notable achievements at Taco Bell was the introduction of the Doritos Locos taco in early 2012, a product that led to the sale of over 450 million units and necessitated a 15,000 employee increase due to its success.

Creed's career in the food service industry spans over 40 years, with roles at Long John Silver, KFC, and Pizza Hut. He is highly recognized in his field, having been named the 2014 QUT Alumnus of the Year and receiving an honorary doctorate from Queensland University of Technology in 2019. He has also been awarded Restaurant Business’s Restaurant Leader of the Year and named an “Industry Titan” by the Women’s Foodservice Forum.

Currently, Creed is actively involved in various leadership and advisory roles. He serves as chairman of the human resources committee and a member of the finance committees of the board of directors for the Whirlpool Corporation. He also holds positions on the boards of Aramark Corporation and Delta Air Lines. Additionally, Creed is the founder and CEO of Creed UnCo, a consultancy focusing on branding, franchising, culture, and leadership. He continues to influence the industry through his involvement in high-profile industry events.

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Speaker profile last updated by AAE Talent Team on 06/12/2024.

Greg Creed Videos

  • Ken Muench & Greg Creed | R.E.D. Marketing
    How to create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing:...
  • Greg Creed | QUT Business Leaders' Forum
    QUT Business School hosts the Business Leaders’ Forum four times each year, attracting high-caliber leaders as keynote speakers. Greg Creed, former...
  • Greg Creed | Reinventing Leadership
    Conversation with Greg Creed, an excerpt from ‘Reinventing Leadership’, sponsored by The Brightline™ Initiative.

Greg Creed Books

  • R.E.D. Marketing
    R.E.D. Marketing

FAQs on booking Greg Creed

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  • What topics does Greg Creed speak about?

    Greg Creed is a keynote speaker and industry expert whose speaking topics include Authors, Business, Business Growth, Business Leadership, College, Commencement, Executive Leadership, Marketing.
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Greg Creed is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Greg Creed for your event is $30,000 - $50,000. Greg Creed generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Chip Conley, Patrick Lencioni, Daymond John, Oscar Munoz and Marc Randolph. Contact All American Speakers for ratings, reviews, videos and information on scheduling Greg Creed for an upcoming live or virtual event.

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