Speaker profile last updated by AAE Talent Team on 04/15/2024.
In today’s world, “game-changing” products, technologies, and business models tend to come from startups or “tech” companies like Google, Apple, or Amazon. Big, established “non-tech” companies are very challenged when it comes to disruptive innovation. But they don’t have to be. In his talk, David Butler shares a repeatable and scalable model one of the world’s largest “non-tech” companies is using to create new solutions for some of its “billion-dollar” challenges. This keynote is a must-hear for executives inside large, established companies desiring to unleash exponential growth through disruptive innovation.
· What is disruptive innovation and how does it differ from incremental innovation (in plain language that everyone can understand)?
· How are startups attacking every industry and what can big, established companies learn from Kodak in avoiding their own “Kodak Moment?”
· How do tech companies like Google, Apple, and Amazon almost effortlessly enter entirely new categories and industries?
· How can non-tech companies begin to leverage their assets (relationships, resources, and reach) in new ways to drive massive, sustainable growth?
Tomorrow’s business winners—regardless of size or industry—will be the ones that know how to use design to combine scale with agility. In his talk, David Butler shares both the successes and failures of one of the world’s largest companies on its journey in leveraging the full power of design across its business to become a “design-driven” company. He shares a simple yet powerful framework and case studies from around the world to demonstrate Coca-Cola’s transformation.
· What is design and how does it create value for companies (in plain language that any business manager can understand)?
· How can a systems-based approach to design help any size company in any industry become a “design-driven” company?
· How can “non-designers” quickly learn how to leverage the full power of design across their team, function, or business unit?
David Butler is a keynote speaker and industry expert who speaks on a wide range of topics such as Disruptive Innovation: How Can Any Company Learn How to Innovate Like a "Tech" Company? and Design to Grow: How Can Any Company Learn to Use Design as a Growth Strategy?. The estimated speaking fee range to book David Butler for your event is $30,000 - $50,000. David Butler generally travels from Atlanta, GA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Joe Gebbia, D.A. Wallach, Mark Shami, Mike Butera and Hooi Ling Tan. Contact All American Speakers for ratings, reviews, videos and information on scheduling David Butler for an upcoming live or virtual event.
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