Speaker profile last updated by AAE Talent Team on 05/04/2024.
The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. In an age of increasing transparency and access, it just doesn’t pay to be a jerk—to employees, customers, competitors, or anyone else. In Nice Companies Finish First, Shankman, a pioneer in modern PR, marketing, advertising, social media, and customer service, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success in this new collaborative world. He explores the new hallmarks of effective leadership, including loyalty, optimism, humility, and a reverence for customer service, and shows how leaders like Jet Blue’s Dave Needleman, Tony Hsieh of Zappos, Steve Jobs of Apple, Ken Chenault of Amex, Indra Nooyi of Pepsi, and the team behind Patagonia harness these traits to build productive, open, and happy workplaces for the benefit of their employees, themselves, and the bottom line.
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don't. This is a funny, insightful guide to winning the PR game.
How to use social and viral technologies to supercharge customer service • and avoid disasters along the way. This was written right after I sold HARO, and takes all of what I learned from my amazing time building and successfully selling that company.
Peter Shankman is a keynote speaker and industry expert who speaks on a wide range of topics such as Nice Companies Finish First: Why Cutthroat Management Is Over–and Collaboration Is In, Can We Do That?! Outrageous PR Stunts That Work — And Why Your Company Needs Them and Customer Service: New Rules for a Social Media World. The estimated speaking fee range to book Peter Shankman for your event is $10,000 - $20,000. Peter Shankman generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Robert Spector, Micah Solomon, Denise Lee Yohn, Don Peppers and Libby Gill. Contact All American Speakers for ratings, reviews, videos and information on scheduling Peter Shankman for an upcoming live or virtual event.
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