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Marshal Cohen

Chief Industry Analyst of The NPD Group, Inc

Marshal Cohen
Travels From Travels From:
Port Washington, NY, USA
Speaking Fee Speaking Fee:
Live Event: $10,000 - $20,000
Virtual Event: Please Contact
More Fee Info
Categories Categories:
Categories Categories:
Authors, Business, Fashion, Leadership, Lifestyle, Manufacturing, Marketing, Retail, Sales, Strategic Leadership
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Marshal Cohen Biography

Marshal Cohen chief industry analyst of The NPD Group, Inc., is a nationally known expert on consumer behavior and the retail industry. He has followed retail trends for more than thirty years, at NPD and as the head of leading fashion and apparel manufacturers as well as major retailers. As part of his work at NPD, Marshal leads many top firms in long range and strategic planning sessions. He often utilizes motivational presentations to help launch corporate goals and kick-off meetings. Marshal is the author of two books, Why Customers Do What They Do (2006) and Buy Me! How to Get Customers to Choose Your Products and Ignore the Rest (2010).

In addition to his duties at NPD, Marshal is currently a member of several Boards of Directors and has most recently been appointed to the Cotton Board and American Apparel and Footwear Association (AAFA). He is also a guest professor at North Carolina State University, School of Textiles. There he is introducing students and faculty to techniques for analyzing and applying data. Marshal has been a guest lecturer at the Wharton School of Business, the Fashion Institute of Technology, and Savannah College of Art and Design. He has also been twice named to the Footwear News Power 100 list.

Marshal is also a regular contributor to many major media outlets. He is frequently quoted in publications like The Wall Street Journal, The New York Times, and Women’s Wear Daily. Additionally, he appears on various television news programs including “Today,” “Good Morning America,” “CBS Sunday Morning,” and has been a regular guest on Bloomberg TV and Radio. He is also a sought after speaker at key industry events such as MAGIC, The Fairchild CEO Summits, The National Retail Federation’s (NRF) Annual Convention and The American Apparel and Footwear Association’s (AAFA) Annual Executive Summit. Recently, Marshal was the only industry expert who appeared in the documentary, “God Save my Shoes,” (godsavemyshoes.com) produced by Caid Productions.

Since joining NPD in 1999, Marshal has held a variety of positions analyzing and interpreting NPD’s uniquely combined consumer and point-of-sale tracking services for the apparel, footwear, accessories, and sports industries. His career began in the training program at Bloomingdale’s, where he worked his way up to merchandise manager. From there, he became president of WilliWear and subsequently president of Stanley Blacker. He was also founder, owner and president of Motive Marketing Group.

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Speaker profile last updated by AAE Talent Team on 02/05/2024.

Marshal Cohen Books

  • Why Customers Do What They Do: Who They Are, Why They Buy, and How You Can Anticipate Their Every Move
    Why Customers Do What They Do: Who They Are, Why They Buy, and How You Can Anticipate Their Every Move

FAQs on booking Marshal Cohen

  • How do I book Marshal Cohen to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Marshal Cohen for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Marshal Cohen, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Marshal Cohen or any other speaker of your choice.

  • What are the speaker fees for Marshal Cohen

    Speaking fees for Marshal Cohen, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Marshal Cohen are for live events and for virtual events. For the most current speaking fee to hire Marshal Cohen, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Marshal Cohen speak about?

    Marshal Cohen is a keynote speaker and industry expert whose speaking topics include Authors, Business, Fashion, Leadership, Lifestyle, Manufacturing, Marketing, Retail, Sales, Strategic Leadership.

  • Where does Marshal Cohen travel from?

    Marshal Cohen generally travels from Port Washington, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Marshal Cohen’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Marshal Cohen for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Marshal Cohen for your next private or corporate function.

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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Marshal Cohen or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

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Marshal Cohen is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Marshal Cohen for your event is $10,000 - $20,000. Marshal Cohen generally travels from Port Washington, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are R "Ray" Wang, Scott Shellstrom, Monica Phromsavanh, Olatorera Oniru and Jenny Fleiss. Contact All American Speakers for ratings, reviews, videos and information on scheduling Marshal Cohen for an upcoming live or virtual event.

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