Johnny Earle

Founder and CEO of Johnny Cupcakes & Branding Expert

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Johnny Earle Biography

If you dream of inspiring cult-like brand loyalty—the kind that involves mile-long queues and even permanent tattoos — Johnny Cupcakes is for you. The founder of the world-renowned tee-shirt brand Johnny Cupcakes, Johnny’s known for helping other people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation.

With global store openings, thousands of customers with his logo tattooed on themselves, people who camp out for his products, and high-profile collaborations with giants such as The Simpsons, Power Rangers, and Nickelodeon, Johnny was named America’s #1 Young Entrepreneur by Business Week, Top Innovator in Retail by The Boston Globe, and featured in INC magazine as the CEO of one of the world’s fastest growing independent businesses.

Despite being in one of the most difficult product categories to stand-out in, and a founder of a brand when he was just 19 years old, Johnny’s solution to his business challenges was to create such a unique brand experience that his customers would loyally line-up around the block, time and time again, just to be able to sport his logo on their clothing.

Since then, through his talks and creative consulting, Johnny has shared his strategies with clients that include Apple, L’Oreal, Disney, IBM, Audi, Harvard University, Wieden+Kennedy, Marriott, and P&G.

Also a TEDx speaker, Johnny has been featured in media such as MTV, NPR, Forbes, WIRED, Newsweek, and as a case study in several branding and business books.

Johnny Earle Speaking Topics

  • Tailored Presentations: Uniquely Suited to the Needs of Each Client

    Some of the key takeaways Johnny will include are:

    • How to gain impact from the smallest changes

    • How to stand out and stay relevant in a world full of distractions and competition

    • Simple tools for effective delegation

    • The ONE calculated risk everyone should try

    • How to gain word of mouth advertising

    • The value of creating unique experiences

    • The importance of the first impression: How your business card, resume, or website could make or break an opportunity

    • The power of packaging

    • Creating and growing a community of loyal customers

  • Be Your Own Brand: The Ultimate Branding Tool Box

    If you were a product what box would you come in? If you were a business what uniform would your staff wear? In a world where millionaires are made on blogs, and a website review can break a billion dollar business, what are you doing as a person in business to grow your brand?

    Nobody understands the power of a brand more than Johnny Earle and in this passion fueled presentation he talks to employees, CEO’s and business owners on how they can generate a world-class reputation that is impossible to ignore.

    Key takeaways include:

    • SHINY PACKAGES – simple tricks that you or your team can use to stand out

    • DISRUPTIVE MARKETING – ways to create a buzz that people share

    • FIRST UP – how to take a ‘great’ first impression and make it unforgettable

    • CUT THROUGH – the messaging you can use to ensure you are remembered

  • Kick Starter: Empowering Entrepreneurs

    So many ideas, so little funding! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage—including Johnny Cupcakes. So if you have the drive then this presentation will show you how to get behind the wheel and steer!

    With utter conviction and complete passion Johnny will talk budding entrepreneurs through the lessons he has learnt on his journey to global domination – and arm them with easy to apply strategies for making their dreams a reality.

    Key takeaways include:

    • DEFINING YOUR BRAND – creating a product that people can believe in

    • MONEY TALKS – how you can generate cash to get up and running

    • GETTING BACK UP – how to fail in style, and get back up for more

    • KEEPING THE FOCUS –simple tricks for keeping your head in the game

  • Millennial Engagement: Contemporary Leadership

    We talk about ‘word of mouth’ advertising as the holy grail of brand expansion, but countless businesses forget the word of mouth generated internally and by their team of millennia’s.

    There is no one that understands the mindsets of the millennial workforce than Johnny Cupcakes. In this dynamic presentation he will inspire leaders to create a culture of ‘brand obsessives’, team members who will shout about the company values and engage with the brand on a deep level; resulting in loyal teams and bowled• over customers.

    Key takeaways include:

    • FOCUS POCUS – when the stakes are high, how do we keep our teams focused and driven?

    • HAPPINESS HYPOTHESES – get your team to fall in love with what they do

    • SUPPORTIVE LEADERSHIP – how do we create a culture where failure is appreciated?

    • BRAND ALIGNMENT – simple tools to embody the brand in and out of work hours

  • Viral Business: Inspiring Customer Loyalty

    With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones.

    In this awe-inducing presentation Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media & experiential branding.

    Key takeaways include:

    • CAPITALIZING ON CUT THROUGH – how to stand out in a saturated market

    • YOUR PERSONAL BRAND – how everything about your first impression counts

    • EXPERIENTIAL DRIVERS – creating employee, team and consumer experiences that people shout about

    • EFFECTIVE INNOVATION – taking existing genius and growing it!

FAQs on booking Johnny Earle

  • How do I book Johnny Earle to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Johnny Earle for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Johnny Earle, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Johnny Earle or any other speaker of your choice.
  • What are the speaker fees for Johnny Earle

    Speaking fees for Johnny Earle, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Johnny Earle are for live events and for virtual events. For the most current speaking fee to hire Johnny Earle, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Johnny Earle speak about?

    Johnny Earle is a keynote speaker and industry expert whose speaking topics include .
  • Where does Johnny Earle travel from?

    Johnny Earle generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Johnny Earle’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Johnny Earle for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Johnny Earle for your next private or corporate function.
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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Johnny Earle or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
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Johnny Earle is a keynote speaker and industry expert who speaks on a wide range of topics such as Tailored Presentations: Uniquely Suited to the Needs of Each Client, Be Your Own Brand: The Ultimate Branding Tool Box, Kick Starter: Empowering Entrepreneurs, Millennial Engagement: Contemporary Leadership and Viral Business: Inspiring Customer Loyalty. The estimated speaking fee range to book Johnny Earle for your event is available upon request. Johnny Earle generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dr. Nido Qubein, Tony Alessandra, Robert Kriegel, Robert Stevenson and Tim Sanders. Contact All American Speakers for ratings, reviews, videos and information on scheduling Johnny Earle for an upcoming live or virtual event.

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