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Jackie Huba

Branding Expert, Marketing Strategist, Author

Jackie Huba
Travels From Travels From:
Austin, TX, USA
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Live Event: $10,000 - $20,000
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Jackie Huba Biography

Jackie Huba is a top branding keynote speaker and strategic marketing executive with over three decades of experience, known for pioneering the concept of "customer evangelism." Her first book, "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force," delves into how businesses can cultivate customers who are motivated to spread the word about the brand. Her follow-up, "Citizen Marketers: When People are the Message," explores the evolving realm of social media and the significance of brands embracing a culture where loyal customers participate actively. Both books have become essential resources in understanding customer loyalty and the impact of social media on marketing.

Huba's third book, "Monster Loyalty: How Lady Gaga Turns Followers into Fanatics," examines the strategies used by Lady Gaga to maintain a fervent fan base, drawing parallels that businesses like MINI, Whole Foods, and Maker's Mark have applied to enhance customer loyalty. Besides her published works, Huba has significantly influenced various sectors through her consulting services, assisting companies like Discovery Communications, Whirlpool, Dell, and Kraft in nurturing deeper customer relationships. She is recognized for her expertise in fostering highly engaged superfans, or "one percenters," to enhance brand growth and loyalty.

An esteemed author and contributor to Forbes.com, Jackie Huba has been named one of the ten most influential online marketers. She co-authors the award-winning Church of the Customer blog, attracting over 100,000 daily readers, and is a founding board member of the Word of Mouth Marketing Association. Her insights have been highlighted in major publications including the Wall Street Journal, the New York Times, Fortune, and Fast Company. Huba also extends her influence through her groundbreaking work on personal empowerment, captured in her book, "Fiercely You: Be Fabulous and Confident by Thinking Like a Drag Queen," endorsed by RuPaul. This book offers valuable lessons on building confidence and embracing one’s persona, inspired by the artistry of drag queens. Huba continues to be a sought-after speaker for her engaging and insightful presentations on customer experience, marketing, and innovation at international platforms.

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Speaker profile last updated by AAE Talent Team on 04/26/2024.

Jackie Huba Speaking Topics

  • Loyalty Lessons from Lady Gaga.

    It’s not just crazy outfits, over-the-top performances, and catchy tunes that have made Lady Gaga one of the most successful pop stars of all time. Marketers have also been awed by her unconventional customer loyalty strategy. With 33 million Twitter followers and 55 million Facebook fans, she blows away her peers on social media. She has methodically built a grassroots base of what she calls her “Little Monsters”—passionate fans who look to her not just for music but also for joy and inspiration.

    Marketing expert Jackie Huba unpacks the method behind Lady Gaga’s success and isolates the seven strategies businesses can apply in an engaging and interactive presentation based on the research from her book, Monster Loyalty: How Lady Gaga Turn Followers into Fanatics. They include:

    Focus on your “one percenters.” Gaga spends most of her effort on just 1% of her audience, the highly-engaged superfans who drive word of mouth.
Lead with values. Gaga is consistent in her message of being yourself and loving others for who they are. That display of values creates a deep emotional connection.
Give them something to talk about. Whether by wearing a meat dress or ‘dying’ in a pool of blood onstage, she knows what will get people talking.

    Key takeaways:

    How Stefani Joanne Angelina Germanotta became the Queen of Pop
Gaga’s philosophy on how to build a long term customer strategy
The 7 lessons of how Gaga engenders customer loyalty
How to build a “monster loyalty” in your own customer base

Jackie Huba Books

  • Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
    Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
  • Citizen Marketers: When People Are the Message
    Citizen Marketers: When People Are the Message
  • Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce
    Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce
  • Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force By Ben McConnell, Jackie Huba, Guy Kawasaki
    Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force By Ben McConnell, Jackie Huba, Guy Kawasaki

FAQs on booking Jackie Huba

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  • What are the speaker fees for Jackie Huba

    Speaking fees for Jackie Huba, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Jackie Huba are for live events and for virtual events. For the most current speaking fee to hire Jackie Huba, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Jackie Huba speak about?

    Jackie Huba is a keynote speaker and industry expert whose speaking topics include Authors.

  • Where does Jackie Huba travel from?

    Jackie Huba generally travels from Austin, TX, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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    AAE Speakers Bureau has successfully booked keynote speakers like Jackie Huba for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jackie Huba for your next private or corporate function.

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Jackie Huba is a keynote speaker and industry expert who speaks on a wide range of topics such as Loyalty Lessons from Lady Gaga.. The estimated speaking fee range to book Jackie Huba for your event is $10,000 - $20,000. Jackie Huba generally travels from Austin, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Lee Rubin, Tricia Downing, Dr. Eric Berg, Drew Ramsey and Elissa Kalver. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jackie Huba for an upcoming live or virtual event.

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