Gerald Ratner

Former CEO of a Major Jewellery Chain, Founder of GeraldOnline, Resilience Expert

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Gerald Ratner Biography

Twenty years on, Gerald Ratner’s gaffe is still famous in the British retail industry as an example of the value of branding and image over quality. Such gaffes are now often referred to as “Doing a Ratner.”

Gerald Ratner, once CEO of a family jewellery chain, orchestrated its expansion from 130 stores with sales of £13m to a public company with 2,500 stores and sales of over £1.2bn. His public slip in calling some of his products "total crap" led to a notorious fall from grace, forcing him to spend 18 months in damage control before selling the business. This narrative continues to serve as a cautionary tale in retail circles about the impact of public perception on business success.

After his departure from the jewellery chain, Ratner founded an online jewellery business named GeraldOnline, which now reports a turnover of £25m and is preparing to go public. He has since transformed his earlier missteps into powerful lessons on resilience and recovery, delivering talks aimed at audiences facing challenging situations. His approach is both humorous and motivational, providing valuable insights into overcoming setbacks. Today, he is often in the press for his business successes rather than his past errors, and his journey has been featured in various media, including a musical documentary and a TV series.

Gerald Ratner Videos

  • Building a successful business - Gerald Ratner, CEO of Gerald ...
  • Gerald Ratner on... The Rise and Fall...and Rise Again - YouTube

Gerald Ratner Books

  • Gerald Ratner: The Rise and Fall...and Rise Again
    Gerald Ratner: The Rise and Fall...and Rise Again

FAQs on booking Gerald Ratner

  • How do I book Gerald Ratner to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Gerald Ratner for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Gerald Ratner, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Gerald Ratner or any other speaker of your choice.
  • What are the speaker fees for Gerald Ratner

    Speaking fees for Gerald Ratner, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Gerald Ratner are for live events and for virtual events. For the most current speaking fee to hire Gerald Ratner, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Gerald Ratner speak about?

    Gerald Ratner is a keynote speaker and industry expert whose speaking topics include Business, Business Leadership, Entrepreneurship, Executive Leadership, Leadership.
  • Where does Gerald Ratner travel from?

    Gerald Ratner generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Gerald Ratner for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Gerald Ratner for your next private or corporate function.
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Gerald Ratner is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Gerald Ratner for your event is $10,000 - $20,000. Gerald Ratner generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Johnny Cupcakes, Erica Dhawan, Lady Michelle Mone, Les McKeown and Prof. Pierre-Yves Gerbeau. Contact All American Speakers for ratings, reviews, videos and information on scheduling Gerald Ratner for an upcoming live or virtual event.

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