Michelle Greenwald

CEO of Inventours & Marketing Visualized, Marketing Professor & Author of "Catalyzing Innovation"

Travels From Travels From:
New York, NY, USA
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Michelle Greenwald Biography

Michelle Greenwald is a unique blend of marketing practitioner, seeing as she is the former SVP of New Products at Disney, and the former VP and GM at Pepsi-Cola. She is also a marketing professor who has taught at Wharton, Columbia, Cornell, NYU, IESE, HEC and other international business schools. Michelle is an innovation Author, with columns for Forbes and Inc.com. She also authored a book, "Catalyzing Innovation." In addition, she is the new business and marketing plan consultant with her firm Marketing Visualized™. She is the Founder & CEO of Inventours™ an executive education service that tours senior-level executives through the innovation landmarks of cities like Paris, Barcelona and Copenhagen. She developed Inventours™ to fulfill an unmet need for a more methodical way to inspire and innovate across a variety of dimensions, to cross-pollinate new ideas and approaches. Michelle searches for brilliant innovators across industries in highly creative cities, for unprecedented access and insights.

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Speaker profile last updated by AAE Talent Team on 04/11/2024.

Michelle Greenwald Speaking Topics

  • Cross-Pollination Of Ideas To Fuel Innovation

    From Steve Jobs, to Alexander McQueen, Nike, Christian Louboutin, Giorgio Armani and Wes Anderson, the most successful and innovative people of our time have been inspired by countries, industries, cultures and belief systems outside of their own. The talk covers best practice examples, how to create a culture of benchmarking, determine who or what to benchmark, and draw analogies, insights and inspiration from those examples.

  • Secrets Of The Most Innovative New Products of 2015

    Based on the popular Forbes article with over 65,000 views, shares the most innovative products of the year and shares observations and themes of keys to success that other firms can learn from when developing their new products & services.

  • Helping CMO’s and C-Suite Execs Take The Random Out of Innovation

    (Could be an alternate name for the same talk as "Catalyzing Innovation: A New, More Methodical/Systematic Approach To New Product and Marketing Tactic Brainstorming"-• It was the title of the article the Forbes CMO Forum editor wrote about me when my column launched.)

  • Catalyzing Innovation: A New, More Methodical/Systematic Approach To New Product and Marketing Tactic Brainstorming

    Uses the highly visual book as a framework with hundreds of categorized examples to provide an innovation checklist and stimuli based on the most innovative products, services and marketing tactics across industries and countries. Explains how companies can easily and quickly institutionalize the process throughout the firm.

  • Creating Great Physical & Mental Environments In Firms To Foster Innovation

    Benchmarks the most successful firms and how they use their physical & mental environments to signal to the entire organization that change and constant iteration are the norm, individual creativity and differences of opinion are celebrated, prudent failure is an important part of the process, learning from mistakes is valued, and multi-functional teams are keys to success.

  • Secrets Of The Most Successful Ad Campaigns

    Based on the popular Forbes article with over 113,000 views: Identifies which campaigns are the most memorable and talked about, and how they elevate brands that could be commodities and make them beloved, valued and part of consumers’ lives.

Michelle Greenwald Videos

  • Columbia University: What Makes the Top 10 CMOs Effective?

FAQs on booking Michelle Greenwald

  • How do I book Michelle Greenwald to speak at my event?

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  • What topics does Michelle Greenwald speak about?

    Michelle Greenwald is a keynote speaker and industry expert whose speaking topics include Business, Business Growth, Business Leadership, Consulting, Entrepreneurship, Finance, Innovation, Marketing, Professors, Women in Business.
  • Where does Michelle Greenwald travel from?

    Michelle Greenwald generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Michelle Greenwald for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Michelle Greenwald for your next private or corporate function.
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Michelle Greenwald is a keynote speaker and industry expert who speaks on a wide range of topics such as Cross-Pollination Of Ideas To Fuel Innovation, Secrets Of The Most Innovative New Products of 2015, Helping CMO’s and C-Suite Execs Take The Random Out of Innovation , Catalyzing Innovation: A New, More Methodical/Systematic Approach To New Product and Marketing Tactic Brainstorming , Creating Great Physical & Mental Environments In Firms To Foster Innovation and Secrets Of The Most Successful Ad Campaigns. The estimated speaking fee range to book Michelle Greenwald for your event is $10,000 - $20,000. Michelle Greenwald generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Tina Sharkey, Liz Sara, Liz Ryan, Leilani Brown and Jen Rubio. Contact All American Speakers for ratings, reviews, videos and information on scheduling Michelle Greenwald for an upcoming live or virtual event.

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