Speaker profile last updated by AAE Talent Team on 04/11/2024.
From Steve Jobs, to Alexander McQueen, Nike, Christian Louboutin, Giorgio Armani and Wes Anderson, the most successful and innovative people of our time have been inspired by countries, industries, cultures and belief systems outside of their own. The talk covers best practice examples, how to create a culture of benchmarking, determine who or what to benchmark, and draw analogies, insights and inspiration from those examples.
Based on the popular Forbes article with over 65,000 views, shares the most innovative products of the year and shares observations and themes of keys to success that other firms can learn from when developing their new products & services.
(Could be an alternate name for the same talk as "Catalyzing Innovation: A New, More Methodical/Systematic Approach To New Product and Marketing Tactic Brainstorming"-• It was the title of the article the Forbes CMO Forum editor wrote about me when my column launched.)
Uses the highly visual book as a framework with hundreds of categorized examples to provide an innovation checklist and stimuli based on the most innovative products, services and marketing tactics across industries and countries. Explains how companies can easily and quickly institutionalize the process throughout the firm.
Benchmarks the most successful firms and how they use their physical & mental environments to signal to the entire organization that change and constant iteration are the norm, individual creativity and differences of opinion are celebrated, prudent failure is an important part of the process, learning from mistakes is valued, and multi-functional teams are keys to success.
Based on the popular Forbes article with over 113,000 views: Identifies which campaigns are the most memorable and talked about, and how they elevate brands that could be commodities and make them beloved, valued and part of consumers’ lives.
Michelle Greenwald is a keynote speaker and industry expert who speaks on a wide range of topics such as Cross-Pollination Of Ideas To Fuel Innovation, Secrets Of The Most Innovative New Products of 2015, Helping CMO’s and C-Suite Execs Take The Random Out of Innovation , Catalyzing Innovation: A New, More Methodical/Systematic Approach To New Product and Marketing Tactic Brainstorming , Creating Great Physical & Mental Environments In Firms To Foster Innovation and Secrets Of The Most Successful Ad Campaigns. The estimated speaking fee range to book Michelle Greenwald for your event is $10,000 - $20,000. Michelle Greenwald generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Tina Sharkey, Liz Sara, Liz Ryan, Leilani Brown and Jen Rubio. Contact All American Speakers for ratings, reviews, videos and information on scheduling Michelle Greenwald for an upcoming live or virtual event.
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