Bruce Turkel

Brand Management & Consumer Expert; Bestselling Business Author; Speaker on Innovation, Leadership & Branding Success

Travels From Travels From:
Miami, FL, USA
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Bruce Turkel Biography

Bruce Turkel travels the world helping leaders and companies thrive in the brave new world of increased consumer expectations and choice. He helps his clients and audiences uncover creative solutions and messaging strategies that can futureproof their brands in a world of constant disruptive upheaval.

Turkel’s clients include Fortune 500 companies and industry associations around the world. He brings them creative solutions and shares those solutions through keynote speeches and company presentations. His concepts help inspire leadership and spark innovations that propel his clients to new levels of success.

He founded Turkel Brands, a global brand consultancy that has worked with clients including Discovery Networks, Bacardi Limited, Miami, Jewish Health Systems, and more. He is recognized as a branding and creativity leadership expert, having worked with other notable clients such as Nike, HBO, and Hasbro. His expertise has earned him a place among the World's Top 30 Brand Professionals for 2021 by Global Gurus.

Turkel’s fifth book, the bestselling "All About Them," was chosen as one of Forbes’ top ten business books of the year. He has also authored "Building Brand Value: Seven Simple Steps to Profitable Communications." Each week his blog explores innovation, leadership, and branding success. He is a frequent guest on media platforms such as Fox Business, CNN International, and has been featured in publications like The New York Times and The Wall Street Journal, helping viewers and readers understand the branding issues that affect their pocketbooks and their lives.

Bruce Turkel is also a sought-after speaker, known for his engaging style and insightful presentations. He has spoken at prestigious venues like MIT and Harvard, and at events including TEDx. His talks often include a blend of engaging wit, creative insights, and practical advice, focusing on customer-centric branding and innovation in marketing.

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Speaker profile last updated by AAE Talent Team on 09/30/2024.

Bruce Turkel Speaking Topics

  • IS THAT ALL THERE IS?

    Whatever our circumstances, we inevitably find ourselves asking, “Is that all there is?” That’s what happened to Bruce. Then he went on a discovery mission, starting with this book.

    What’s the book about? It’s about each and every one of us. And everyone else who’s wondered what to do next with the rest of our lives…

    What does this mean for you?

    Now is the best time to move, to act, to change.

    Now is the best time to prove that you don’t have to be defined by what you’ve done but instead by what you’re yet to accomplish.

    Now is the best time to prove that not only must the show go on, but that you’re exactly the right person to make that happen.

  • ALL ABOUT THEM

    Less than 10 years ago the key to selling yourself was to promote how great you were. If you didn’t blow your horn, who would? And unless you could afford a robust advertising campaign, selling yourself was the only way anyone could learn about you.

    Today everything’s changed. Today we each carry a thin wafer of silicon and glass that gives us immediate access to all the world’s knowledge. And all of your potential clients and customers have access to this same technology. This means they can know everything about you before they even step into your business.

    Success today requires you to turn the lens around and focus relentlessly on your customer.

    Bruce’s wildly entertaining presentation includes fascinating examples from Johann Sebastian Bach to The Wizard of Oz, from Andy Warhol’s excess to the Toyota Prius’ success, from the history of the Spanish Civil War to headlines ripped right out of today’s paper.

    Your audiences will be enlightened, entertained, and educated by Bruce’s talk. They’ll come away thanking you for a great event AND a great plan for their future. And your audiences will discover:

    • How to uncover the motivations of today’s consumer.
    • The real leadership difference between features and benefits.
    • Anymore and what has taken its place.
    • The critical difference between content and context, and how it can multiply your sales.
    • The special sales secrets that are hidden in plain sight.
    • Why the traditional “Speeds & Feeds” sales strategy does not work anymore.

  • BUILDING YOUR BRAND VALUE

    Learn the seven simple steps to building, maintaining, and communicating a great brand. Bruce provides entertaining anecdotes and real-world examples to illustrate the finer points of brand building. Add significant value to your products by making your products more valuable to your customers.

    In this talk, your audiences will discover:

    • Why your brand is not about your company and why understanding this matters more than anything else you do.
    • The critical secret to move your brand from company-centric to consumer-centric.
    • How to determine your authentic truth and why it’s more important than the function of your products or services.

  • DEFINING YOUR BRAND

    BMW defines its brand essence with four words. Nike, GE and Wal-Mart use three.

    Barack Obama sold the most powerful product in the world with two: “Hope” and “Change.”

    In this multi-media speech, Bruce Turkel shows you how to reduce your brand message to its most practical, actionable, and compelling essence.

    While they’re laughing, your audiences will also be learning:

    • The three universal branding myths that are holding your company back.
    • The simple difference that sets all great brands apart, and
    • How to develop this game-changing difference for your brand.

Bruce Turkel Videos

  • How to Make Artificial Intelligence Work for You
    What can you learn about how to make artificial intelligence work for you?
  • Bruce Turkel Demo
    Bruce Turkel is the branding guru who makes his clients’ brands more valuable. And he makes your events more enjoyable and compelling. He has...
  • Bruce Turkel’s Interactive Harmonica Experience

Bruce Turkel Books

  • Is That All There Is?: What Are You Doing for the rest of Your Life?
    Is That All There Is?: What Are You Doing for the rest of Your Life?
  • All about Them: Grow Your Business by Focusing on Others
    All about Them: Grow Your Business by Focusing on Others
  • Building Brand Value: Seven Simple Steps To Profitable Communications
    Building Brand Value: Seven Simple Steps To Profitable Communications

FAQs on booking Bruce Turkel

  • How do I book Bruce Turkel to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Bruce Turkel for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Bruce Turkel, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Bruce Turkel or any other speaker of your choice.
  • What are the speaker fees for Bruce Turkel

    Speaking fees for Bruce Turkel, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Bruce Turkel are for live events and for virtual events. For the most current speaking fee to hire Bruce Turkel, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Bruce Turkel speak about?

    Bruce Turkel is a keynote speaker and industry expert whose speaking topics include Business, Entrepreneurship, Inspirational, Marketing, Personal Growth, Sales, Success.
  • Where does Bruce Turkel travel from?

    Bruce Turkel generally travels from Miami, FL, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Bruce Turkel’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Bruce Turkel for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Bruce Turkel for your next private or corporate function.
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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Bruce Turkel or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
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    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Bruce Turkel is a keynote speaker and industry expert who speaks on a wide range of topics such as IS THAT ALL THERE IS?, ALL ABOUT THEM, BUILDING YOUR BRAND VALUE and DEFINING YOUR BRAND. The estimated speaking fee range to book Bruce Turkel for your event is $20,000 - $30,000. Bruce Turkel generally travels from Miami, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Erik Qualman, Jeff Tobe, Mike Walsh, Don Peppers and Daymond John. Contact All American Speakers for ratings, reviews, videos and information on scheduling Bruce Turkel for an upcoming live or virtual event.

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