Ty Montague

Expert on Driving Innovation and Brand Strategy through the Power of Story; Author of "True Story"; Entrepreneur & Former Advertising Chief Creative Officer

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Ty Montague Biography

After 20+ years in traditional advertising, Ty and his partner Rosemarie Ryan joined together with two other seasoned experts from outside advertising, Neil Parker (business strategy) and Richard Schatzberger (technology experience) to launch co:collective in September of 2010. Co:collective is a growth and innovation accelerator that specializes in inventing and re-inventing products, businesses and brands. Co: has been engaged by YouTube, Google, Microsoft, GE and Kohl's among others. Ty is happiest when things are under construction, which is why he has spent his career as an innovator and agent of change.

As Co-President, Chief Creative Officer, JWT North America Ty and his partner Rosemarie Ryan helped lead a 5-year transformation of the agency. This effort culminated with JWT being named Adweek magazine's 2009 Global Agency of the Year—the first award of its kind for JWT and parent company WPP.

Prior to that Ty launched and helped build the New York office of Bartle Bogle Hegarty, ran the New York office of Wieden + Kennedy and worked at the New York office of Chiat Day.

Ty is an author and frequent speaker on the topics of innovation, leadership, business transformation and the power of story. He has also been a speaker and guest lecturer at many leading business schools, including the Wharton School, NYU Stern School of Business, and Columbia Business School. His first book True Story: How to Combine Story and Action to Transform Your Business (2013 Harvard Business Press) launched on July 16, 2013. Creativity Magazine has named Ty one of the 50 most influential creative minds of the past 20 years, Advertising Age named him one of the Top 10 Creative Directors in America and Fast Company Magazine named him one of the Top Ten Creative Minds in business.

Ty has two sons, Miles and Mackinnon and lives in Westport, Connecticut with his wife Dany and their beagle Jerry.

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Speaker profile last updated by AAE Talent Team on 05/23/2024.

Ty Montague Speaking Topics

  • The Leader’s Value: Leveraging the Power of Story and Action

    Stories live in the hearts of us all and should be at the core of every business. And according to Ty Montague, the responsibility of sharing – and acting – the story starts at the top and extends throughout the entire company; brand building is no longer just the job of the marketing team. Montague examines how to quantify the impact of story, and explores the process and framework for applying story inside business. Using tangible examples from startups like Grind, to big companies like Target, JetBlue and Google, he shows how companies of all sizes are combining story and action to succeed and grow.

  • Storydoing vs. Storytelling in the age of Brand Overload

    In today’s oversaturated brand market, innovative companies need to re-think how they are connecting with their customers to stay relevant and innovative. Ty Montague examines how the power of story impacts business, transforming the way C-suite executives create value and rediscover their organization’s narrative. From Red Bull to Tory Burch to IBM, “storydoing” organizations – those whose brands tell an impactful and motivating story through actions – engage more with customers, not only getting them to understand their products, but why they should buy them. Drawing from examples of current companies’ successful “storydoing” initiatives, he proves how the approach increases ROI and outlines the five components of every brand’s story.

Ty Montague Videos

  • OMMA Global Panel: After Radical Digital Change, What Is An ...

Ty Montague Books

  • True Story: How to Combine Story and Action to Transform Your Business
    True Story: How to Combine Story and Action to Transform Your Business

FAQs on booking Ty Montague

  • How do I book Ty Montague to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Ty Montague for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Ty Montague, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Ty Montague or any other speaker of your choice.
  • What are the speaker fees for Ty Montague

    Speaking fees for Ty Montague, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Ty Montague are for live events and for virtual events. For the most current speaking fee to hire Ty Montague, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Ty Montague speak about?

    Ty Montague is a keynote speaker and industry expert whose speaking topics include Authors, Communication, Marketing.
  • Where does Ty Montague travel from?

    Ty Montague generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Ty Montague’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Ty Montague for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Ty Montague for your next private or corporate function.
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Ty Montague is a keynote speaker and industry expert who speaks on a wide range of topics such as The Leader’s Value: Leveraging the Power of Story and Action and Storydoing vs. Storytelling in the age of Brand Overload. The estimated speaking fee range to book Ty Montague for your event is $30,000 - $50,000. Ty Montague generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Grant McCracken, Bonin Bough, Jonah Berger, Andy Cohen and Willie Geist. Contact All American Speakers for ratings, reviews, videos and information on scheduling Ty Montague for an upcoming live or virtual event.

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