Bert Jacobs

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5 out of 5

Co-Founder & Chief Executive Optimist of Life is Good

Travels From Travels From:
Boston, MA, USA
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Bert Jacobs Biography

Bert Jacobs is Co-founder and CEO (Chief Executive Optimist) of The Life is Good Company, which spreads the power of optimism through inspiring art, a passionate community, and groundbreaking nonprofit work. Bert and his brother John launched their business with $78 in their pockets, selling t-shirts in the streets of Boston. Today, Life is Good is a $100 million positive lifestyle brand sold by over 4,000 retailers across the US and Canada.

Bert worked as a ski instructor and pizza delivery guy in Vail, CO before teaming with his brother John to design and sell T-shirts in college dorms up and down the East Coast. After five years traveling in their van together, the brothers officially launched Life is Good.

Bert focuses his energy on guiding the Life is Good brand vision, and developing strategic partnerships and collaborations with organizations that extend the Life is Good brand to new product categories and customers. He enjoys live music, travel, and surfing. His shoes do not always match.

To inspire others to choose optimism and grow the good in their lives, Bert and John wrote Life is Good: The Book/ How to Live with Purpose and Enjoy the Ride, published by National Geographic in September 2015.

Bert has been awarded honorary doctorates from several universities for entrepreneurship, business innovation and philanthropy. He and Life is Good have been featured on CNNMoney, CNBC's Business Nation, ABC News' Nightline, NBC's The Today Show, and in The New York Times, The Wall Street Journal, Inc. Magazine, and Men's Health Magazine, among others.

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Speaker profile last updated by AAE Talent Team on 06/22/2024.

Bert Jacobs Speaking Topics

  • Life is not perfect. Life is Not Easy. Life is Good.

    Bert & John Jacobs founded Life is Good to inspire people to celebrate the good around them. Over time, a vibrant community grew that taught them that optimism is the most powerful strategy to living a happy and fulfilling life, especially in the hardest of times. In times of uncertainty, fear, loss, and tragedy, we still have the choice to focus our energy on what’s right in our lives and the world around us and find the opportunity instead of obstacles. We have the ability to use these times of darkness to come together, to see each other as humans (not just co-workers or clients), build unbreakable bonds, and innovate like never before. Through this virtual keynote experience, Bert Jacobs will share the inspiring business story of Life is Good, from the humble beginnings selling T-shirts out of a van, to finding opportunity in the face of hardships like the Great Recession and unthinkable tragedies like the Boston Marathon Bombing, which took place steps from the Life is Good Headquarters. Audience members will leave this keynote with a renewed sense of optimism and with the tools and inspiration needed to find and grow the good around them – in business and in life.

  • Embracing The Power Of Optimism To Innovate & Thrive In Times Of Change

    Business leaders see significant change ahead for their companies as 71% of CEO’s expect the next three years to be more critical for their industry than the last 50. Jacobs dives into creating a “yes, and” culture focused on opportunities (not obstacles) and brand-building that will stand the test of time.

  • Cultivating A Culture Of Optimism From The Inside Out

    Jacobs shares experience from Life is Good to help audiences discover their own sense of optimism to uncover a deeper meaning to the work they do. Lessons on gratitude, openness, and compassion show how simple mindset shifts can transform company culture that can be felt by your customers and beyond.

  • Positive Purpose

    More than ever, consumers are demanding brands they buy from are socially responsible. Jacobs shares the LiG story and inspires audiences to integrate a deeper meaning into their work... the authentic way.

Bert Jacobs Videos

  • 2021 CEO Summit - Embracing Optimism with Bert Jacobs and Life ...
  • Villanova Commencement Speaker 2019: Bert Jacobs - YouTube
    Villanova Commencement Speaker 2019: Bert Jacobs. 3,600 views3.6K views. • May 22, 2019. 23. 0. Share. Save. 23 / 0 ...
  • Change YOUR Perspective and Live YOUR Success | Bert Jacobs | Goalcast
    An Inspiring Speech About Optimism, Overcoming Obstacles and Creating Your Own Happiness Want More Inspiring Stories? ► The Most Inspiring...

Bert Jacobs Books

  • Life Is Good: Simple Words from Jake and Rocket
    Life Is Good: Simple Words from Jake and Rocket

Speaker Lists Featuring Bert Jacobs

FAQs on booking Bert Jacobs

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  • What topics does Bert Jacobs speak about?

  • Where does Bert Jacobs travel from?

    Bert Jacobs generally travels from Boston, MA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Bert Jacobs is a keynote speaker and industry expert who speaks on a wide range of topics such as Life is not perfect. Life is Not Easy. Life is Good., Embracing The Power Of Optimism To Innovate & Thrive In Times Of Change, Cultivating A Culture Of Optimism From The Inside Out and Positive Purpose. The estimated speaking fee range to book Bert Jacobs for your event is $50,000 - $100,000. Bert Jacobs generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Daymond John, Danny Meyer, Jesse Itzler, Marc Randolph and Erica Dhawan. Contact All American Speakers for ratings, reviews, videos and information on scheduling Bert Jacobs for an upcoming live or virtual event.

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