Kirsten Evans

SVP Marketing at Walmart

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Fayetteville, AR, USA
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Kirsten Evans Biography

Kirsten Evans, of Bentonville, Ark., is the vice president of Walmart merchandising, where she is responsible for a large portion of the retailer’s dry grocery business and its critical supplier relationships. In her seven years with the company, she has functioned in crucial marketing roles in several departments. In 2012, she was named as recipient of the AWNY Quantum Leap award for executive women creating a change within an organization. Evans’ bachelor’s degree is in consumer affairs from UA and her master’s degree in business administration was earned from the University of Texas at Austin.

Evans was among the wave of Frito-Lay marketing executives who came to Walmart a decade ago, along with former U.S. chief marketing officer Stephen Quinn and current CMO Tony Rogers.

In February, she was elevated to senior VP-marketing, a job both those executives held on their way to becoming CMO of the $300 billion retailer. She's now responsible for brand, seasonal, multicultural and category marketing at the world's largest retailer. As such, she describes her biggest challenge as focus: "At any given time I could talk about a myriad of merchandising programs, services or features offered through our mobile app, to name a few," she said. The challenge is finding "which messages will have the most impact."

Though Ms. Evans mostly worked in marketing, her prior job was in merchandising, and she said she loves both facets of retail. "It's high energy, high intensity, and you can see the direct results of your actions very quickly."

FAQs on booking Kirsten Evans

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  • What topics does Kirsten Evans speak about?

    Kirsten Evans is a keynote speaker and industry expert whose speaking topics include Marketing, Retail, Women in Business.
  • Where does Kirsten Evans travel from?

    Kirsten Evans generally travels from Fayetteville, AR, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Kirsten Evans is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Kirsten Evans for your event is available upon request. Kirsten Evans generally travels from Fayetteville, AR, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Chelsea Moore, Buku Ibraheem, Deirdre O'Brien, Wanda Hope and Jill Ramsey. Contact All American Speakers for ratings, reviews, videos and information on scheduling Kirsten Evans for an upcoming live or virtual event.

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