Speaker profile last updated by AAE Talent Team on 05/30/2024.
Up against copycat competitors, regurgitating robots, and an endless sea of "experts" competing for audience attention, it’s easy for ideas to get lost in a sea of content sameness, depriving them of their impact. This session shares a method for identifying your content’s primary source of value and assessing its level of originality, allowing you to plot a path out of the endless hamster wheel of commodity content creation, and toward the creation of content that’s differentiated, memorable, and impactful.
Key Takeaways:
In a court of law, we’re required to provide evidence for our claims, but in business, we don’t always share adequate proof that validates the claims we make. Content can be the perfect antidote to the “because I said so” claim-making that rarely creates the customer trust we want to achieve. This session will share how to corroborate your claims, demonstrate your value and educate your audience on all of the differentiators that are most important to your business and brand.
Key Takeaways:
Whether you're leading an enterprise content team, or a serving as a content team of one, we're all on a mission to create the best possible content with the resources that we have. We look for every opportunity to reduce the time, money and manpower wasted during creation and distribution, but what about creative waste? Creativity, after all, is a process. It's time to optimize our creative processes, too, so we can confidently and efficiently generate more ideas—and better ideas—for how to share our brand story with the world.
Key Takeaways:
With brands and marketers increasingly taking up the torch of storytelling and leveraging content across their own properties to connect with consumers, there is plenty to be learned about how the best stories are told. This session will share the five most important best practices used in newsrooms across the country, allowing marketers to make high-quality, authentic, compelling and credible content, no matter the channel or platform where it lives.
Melanie Deziel is a keynote speaker and industry expert who speaks on a wide range of topics such as How to Create Truly Impactful Content, Prove It: Using Content as Evidence of Your Most Important Business Claims, More Brain, Less Storm: The Power Of The Creative Process, Think Like A Journalist: 5 Ways To Create Credible and Compelling Content and. The estimated speaking fee range to book Melanie Deziel for your event is $10,000 - $20,000. Melanie Deziel generally travels from Raleigh, NC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Alexandra Wilkis Wilson, Joan Michelson, Kate White, Katie Couric and Liz Brunner. Contact All American Speakers for ratings, reviews, videos and information on scheduling Melanie Deziel for an upcoming live or virtual event.
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