Josh Bernoff

Senior VP Forrester Research; Author, ""Empowered: Unleash your Employees, Energize your Customers, Transform your Business"

Travels From Travels From:
Massachusetts, USA
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Josh Bernoff Biography

Josh is senior vice president of idea development at Forrester Research and is responsible for identifying, developing and promoting some of the company's most influential and forward-looking ideas.

Josh is the co-author of the BusinessWeek best-selling book "Groundswell: Winning in a World Transformed by Social Technologies," a comprehensive analysis of corporate strategy for dealing with social technologies.

Josh's newest book "Empowered: Unleash your Employees, Energize your Customers, Transform your Business" (Harvard Business Review Press, 2010), written with fellow Forrester analyst Ted Schadler, tells how to manage your company in the age of empowered customers and employees.

Josh joined Forrester in 1995. In 1996, he created the Technographics segmentation, a classification of consumers according to how they approach technology. Forrester has used this segmentation as the basis of its consumer research offering, also called Technographics, since 1997. Josh is also known for 10 years of analysis of the television industry.

Josh's research, analysis and opinions appear frequently in publications like The New York Times and The Wall Street Journal. He writes a column for Marketing News, a publication of the American Marketing Association and blogs for Forrester and Advertising Age.

For 14 years, prior to becoming a Forrester analyst, Josh was prominent in technology startups, including Course Technology, MathSoft and Software Arts.

Josh has a bachelor's degree from Pennsylvania State University and was a National Science Foundation fellow in the graduate program in mathematics at MIT.

BOOK Josh Bernoff

Speaker profile last updated by AAE Talent Team on 04/18/2024.

Josh Bernoff Videos

  • #175: Writing without Bullshit, with Josh Bernoff, Author and Analyst ...
    175: Writing without Bullshit, with Josh Bernoff, Author and Analyst, Without Bullshit Communication is one of the most critical skills for any ...
  • Forrester's Josh Bernoff Explains the Mobile Challenge for Brands ...
    Forrester's Josh Bernoff discusses his new book, The Mobile Mind Shift, and why companies find this technology even more challenging than ...

Josh Bernoff Books

  • Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business
    Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business

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  • What topics does Josh Bernoff speak about?

    Josh Bernoff is a keynote speaker and industry expert whose speaking topics include Authors, Creativity, Entrepreneurship, Innovation, Technology.
  • Where does Josh Bernoff travel from?

    Josh Bernoff generally travels from Massachusetts, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Josh Bernoff is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Josh Bernoff for your event is $10,000 - $20,000. Josh Bernoff generally travels from MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Leslie Bradshaw, Steve Blank, Dave Asprey, Bill Gates and William Powers. Contact All American Speakers for ratings, reviews, videos and information on scheduling Josh Bernoff for an upcoming live or virtual event.

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