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Grant McCracken

Cultural Anthropologist, Author, Corporate Culture Expert

Grant McCracken
Travels From Travels From:
Connecticut, USA
Speaking Fee Speaking Fee:
Live Event: $10,000 - $20,000
Virtual Event: $5,000 - $10,000
More Fee Info
Categories Categories:
Categories Categories:
Authors, Business, Business Growth, Change Management, Communication, Consulting, Corporate Culture, Culture, Futurism, Human Resources, Innovation, Leadership, Marketing, Professors, Social Media
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Grant McCracken Biography

Grant McCracken is a cultural anthropologist with a Ph.D. from the University of Chicago. He is recognized for his extensive work in studying American culture and business over the past 25 years. McCracken has authored several influential books, including "Culture and Consumption I," "Culture and Consumption II," "Big Hair," "Transformations: Identity Construction in Contemporary Culture," "Plenitude," "Flock and Flow," "Chief Culture Officer," and "Culturematic." Notably, his book "Chief Culture Officer" has won awards for its insights into corporate culture. His upcoming book "A New Honor Code" is set to be published by Simon and Schuster in January 2021.

McCracken founded the Institute of Contemporary Culture at the Royal Ontario Museum, where he also organized the first museum exhibit on youth cultures. He has held prestigious teaching positions at Harvard Business School, the University of Cambridge, and MIT, contributing significantly to academic discussions in his field. In addition to his academic roles, McCracken has worked with a diverse range of organizations, including Timberland, New York Historical Society, Diageo, IKEA, Sesame Street, Nike, and Kimberly Clark, advising them on cultural trends and business strategies.

His expertise is frequently sought after in various media, having appeared on platforms like the Oprah Winfrey Show. McCracken is also a sought-after speaker at conferences and events, delivering talks such as "Culture to Advance Innovation" at TEDxHarlem and "10 Tools: How to Build Brands in a Digital World," where he discusses the significant impact of the digital revolution on branding. His insights are instrumental for businesses aiming to leverage culture for competitive advantage, with speaking topics that cover Business Culture, Trends, Change, Human Resources, Innovation, Marketing, and Social Media.

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Speaker profile last updated by AAE Talent Team on 09/02/2024.

Grant McCracken Speaking Topics

  • How I Almost Lost Control of my Bladder on the Oprah Winfrey Show

    American culture is more and more a celebrity culture. But we don't really understand why celebrities matter so much to us, and this means that the corporation has much to learn here. (The art of celebrity endorsement is particularly terrible.) This talk is about what our love of celebrities says about us as a culture, and how we can turn this knowledge to our advantage in the marketplace.

  • Financial Marketing: Climbing the Value Hierarchy

    Looks at the big problems that interfere with marketing for capital markets. Specifically, it looks at three generations of this marketing: 1) the early days, 2) best practice right now and 3) what the future holds. Financial services have been perhaps the most challenging area of marketing. Consumers are often confused, innumerate and frightened. But this means there are tremendous opportunities for those prepared to break with the old paradigm and embrace a cultural approach.

  • 10 Tools: How to Build Brands in a Digital World

    The digital revolution is changing what the consumer wants from the brand. We are beginning to see that brands and consumers can work together, in the creation of new content and value, in new acts of collaboration. It's time for brands to dive into the digital revolution. The opportunities are astounding.

  • Chief Culture Officer

    This talk comes from Grant McCracken's award winning book of the same title. The ability to understand and act on culture is becoming the corporation's new competitive advantage. Some corporations do it well: Nike, Apple, Starbucks. Others have done it badly. It is time for the corporation to improve its game, to get as good at culture as it is at management, finance, human capital and technology. Culture is our "last mile," the core competence the corporation must master now to flourish in the world. This talk is filled with many great examples and how tos.

Grant McCracken Videos

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    Grant McCracken Professional Speaker
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Grant McCracken Books

  • Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas
    Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas
  • Chief Culture Officer: How to Create a Living, Breathing Corporation
    Chief Culture Officer: How to Create a Living, Breathing Corporation
  • Transformations: Identity Construction in Contemporary Culture
    Transformations: Identity Construction in Contemporary Culture
  • Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
    Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
  • Culture and Consumption II: Markets, Meaning, and Brand Management (v. 2)
    Culture and Consumption II: Markets, Meaning, and Brand Management (v. 2)
  • Plenitude (Culture by commotion)
    Plenitude (Culture by commotion)

FAQs on booking Grant McCracken

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  • What are the speaker fees for Grant McCracken

    Speaking fees for Grant McCracken, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Grant McCracken are for live events and for virtual events. For the most current speaking fee to hire Grant McCracken, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Grant McCracken speak about?

    Grant McCracken is a keynote speaker and industry expert whose speaking topics include Authors, Business, Business Growth, Change Management, Communication, Consulting, Corporate Culture, Culture, Futurism, Human Resources, Innovation, Leadership, Marketing, Professors, Social Media.

  • Where does Grant McCracken travel from?

    Grant McCracken generally travels from Connecticut, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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    AAE Speakers Bureau has successfully booked keynote speakers like Grant McCracken for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Grant McCracken for your next private or corporate function.

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Grant McCracken is a keynote speaker and industry expert who speaks on a wide range of topics such as How I Almost Lost Control of my Bladder on the Oprah Winfrey Show, Financial Marketing: Climbing the Value Hierarchy, 10 Tools: How to Build Brands in a Digital World and Chief Culture Officer. The estimated speaking fee range to book Grant McCracken for your event is $10,000 - $20,000. Grant McCracken generally travels from CT, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Tim Sanders, Seth Mattison, Erik Qualman, Richard Florida and Jim Carroll. Contact All American Speakers for ratings, reviews, videos and information on scheduling Grant McCracken for an upcoming live or virtual event.

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