John Zogby

Pollster, Author, Political Analyst

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John Zogby Biography

John Zogby is an internationally recognized pollster and an esteemed author with a deep understanding of American politics and culture. Known for his accurate predictions in presidential elections, he has a unique ability to capture and analyze the pulse of the nation. Zogby has developed innovative polling methodologies and analytical frameworks that distinguish him from his peers. Notably, he introduced "Tribal Analytics™," a technique that segments the American population based on shared core values rather than traditional demographics. This approach has been cited in various popular media outlets, including NBC's "West Wing" and the Netflix movie "House of Cards."

Zogby has worked with leading corporations and institutions such as IBM, Microsoft, GE, St. Jude Children's Research Hospital, Wal-Mart, and the US Chamber of Commerce, providing them with insightful research that informs their strategic decisions. His analysis and data-driven insights are highly valued across various sectors, influencing both corporate strategies and public policy.

As the author of significant works like "The Way We'll Be: The Zogby Report on the Transformation of the American Dream" and "We Are Many, We Are One: Neo-Tribes and Tribal Analytics in 21st Century America," Zogby continues to contribute valuable perspectives on societal shifts and future trends. His columns and articles have appeared in Forbes.com, The Washington Times, and Politics magazine, where he offers critical analyses on a range of topics from political trends to consumer behavior. A former professor with 24 years of teaching experience, Zogby's presentations are renowned for their informative and engaging nature, often highlighted by his ability to discuss complex topics without relying on prepared remarks, fostering a dynamic interaction with his audience. His extensive experience in public speaking is evidenced by his well-received appearances at various prestigious forums, including the World Affairs Councils of America and the Morning Forum of Los Altos, CA.

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Speaker profile last updated by AAE Talent Team on 10/18/2024.

John Zogby Speaking Topics

  • America’s First Globals: Understanding, Managing & Unleashing the Potential of our Millennial Generation

    In the most comprehensive research yet, speaker John Zogby explores America's "First Globals" • Americans born between 1979 and 1993 who are networked worldwide; who monitor global sports, fashion and music; who, out of any age group, are the least likely to think American culture is superior to any other culture; and who are most reluctant to go to war against people who listen to their music and dress like them. They are having a huge impact on the workplace, on NGOs, on home ownership and housing, and on the meaning of community. "America's First Globals are exciting to watch, but I am worried about a growing subset who are just losing hope," Zogby says. "Are we wasting significant human capital? How do we salvage the leaders of our next economy and planet?" he asks. The answers he provides in this keynote are both poignant and insightful.

  • To See Ourselves as Others See Us: Global Attitudes Toward the US & American Values

    The "splendid isolation" Americans enjoyed has now vanished due to communications technologies and savvy citizens who watch the BBC, Al Jazeera, CNN and even Russia Today. But just as we have become more interested in what lies beyond our borders, the rest of the world is now watching us more closely than ever.

    "An Arab diplomat once told me that 'we love America, it's the United States we have a problem with'," speaker John Zogby says. "Everywhere we see this disconnect between citizens all over the world who cherish the universal values that America stands for, while challenging the nation's self-interests." Since 1997, Zogby has polled people across the globe and has acquired a rare look into their hearts and minds. In this session, he shares how the world sees the US, particularly as other major countries such as China, Russia, India, Brazil and Turkey assert their power.

  • The New American Consumer: Resourceful & Savvy

    The US economy is based on consumer spending. But those days are over • at least for a generation. The drive to reduce spending started long before the Great Recession, which only accelerated the trend begun in the late 1990s. Between 10 million and 12 million financially successful Americans are making a conscious decision to cool the "desire to acquire." These tech-savvy consumers prefer "being connected" over material wealth and care about value over glitz. They want the steak, not the sizzle. Since they only have only so much to spend, they want to spend it wisely. In increasing numbers, they want to be part of what is right, not just what is popular • including being on the right side of the environmental and human rights equation. Speaker John Zogby will help you understand how this new consumer trend will impact you in the future and how you can turn this trend to your advantage.

  • Demographics & the Current Political Landscape of Today: Prospects for the Democrats & the Republicans

    In this presentation, John explores and evaluates the latest demographics of the ever-changing political landscape in America – heading into the future. He addresses and analyzes the latest voter trends and tendencies, as well as the evolving racial census of America’s voting population. John Zogby recognizes that the dynamics of the American voting public is undergoing tectonic changes.

    Today’s voters are younger, less white and more informed. He delves into the prospects for the political parties and independents of the future, and explains that any political party wishing to successfully relate to this new kaleidoscope of constituents, must have a strategy in place to answer new questions and concerns held by a growing and increasingly diverse mosaic of Americans. By the end of this presentation, Zogby will leave audiences with a plan, and the poise, to recognize evolving political dynamics and expectations, as well as the awareness of how to address these demands to succeed, on either side of the aisle.

John Zogby Videos

  • Pollster JOHN ZOGBY talks about Richard Florida - YouTube
  • John Zogby - Arab American Experience Interview - YouTube
  • John Zogby: First Globals Are a Political Force - YouTube

John Zogby Books

  • First Globals Understanding, Managing, & Unleashing the Potential of Our Millennial Generation
    First Globals Understanding, Managing, & Unleashing the Potential of Our Millennial Generation
  • The Way We'll Be: The Zogby Report on the Transformation of the American Dream
    The Way We'll Be: The Zogby Report on the Transformation of the American Dream

Speaker Lists Featuring John Zogby

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John Zogby is a keynote speaker and industry expert who speaks on a wide range of topics such as America’s First Globals: Understanding, Managing & Unleashing the Potential of our Millennial Generation, To See Ourselves as Others See Us: Global Attitudes Toward the US & American Values, The New American Consumer: Resourceful & Savvy and Demographics & the Current Political Landscape of Today: Prospects for the Democrats & the Republicans. The estimated speaking fee range to book John Zogby for your event is $30,000 - $50,000. John Zogby generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Parag Khanna, Daniel Altman, Jeremy Rifkin, Sonia Nazario and Raj Patel. Contact All American Speakers for ratings, reviews, videos and information on scheduling John Zogby for an upcoming live or virtual event.

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