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Paul Gillin

Veteran Technology Journalist, Social Media Marketing Expert, Author

Paul Gillin
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Authors, Sports Journalism & Broadcasting, Technology
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Paul Gillin Biography

Paul Gillin is a veteran technology journalist with more than 25 years of editorial leadership experience, including roles as founding editor-in-chief of TechTarget and executive editor for 15 years at Computerworld. Since 2005, he has advised business-to-business marketers on using social media and quality content to engage customers effectively. Gillin is renowned for his ability to demystify complex concepts with straightforward explanations, anecdotes, and humor. He frequently speaks on the evolution of the sales funnel in digital marketing, emphasizing the importance of trust in shortening the sales cycle and securing repeat business.

Previously, Gillin was the founding editor-in-chief of TechTarget, one of the most successful new media entities on the Internet. His editorial career also includes a significant tenure as editor-in-chief and executive editor at the technology weekly Computerworld. He has contributed to numerous publications, including The New York Times, Advertising Age, and the San Jose Mercury News. His work also includes over 200 articles on new media and technology.

Gillin has authored several influential books on social media and marketing. His 2007 book, "The New Influencers," discusses the impact of bloggers and podcasters on traditional marketing and received a silver medal in the business category from Foreword magazine. Other notable works include "Secrets of Social Media Marketing," a practical guide to best practices in digital publishing and marketing, and "Social Marketing to the Business Customer," co-authored with Eric Schwartzman, which was published in 2011. Additional titles include "Attack of the Customers," "The Joy of Geocaching" (co-authored with Dana Gillin), and his insights into effective social media ROI strategies.

Beyond his books, Gillin writes regularly for various publications and maintains several blogs, including NewspaperDeathWatch.com. He is a Senior Research Fellow and Director at the Society for New Communications Research, playing a vital role in advancing the study of new media. Residing in Framingham, MA, with his family, Gillin is deeply rooted in his community and an avid follower of the Boston Red Sox.

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Speaker profile last updated by AAE Talent Team on 05/08/2024.

Paul Gillin Speaking Topics

  • Flipping the Funnel: How to Use the New Tools of Social Selling

    Social media is flipping and flattening the sales funnel. Customers now enter the buying process knowing much more about their options than ever before. Companies that have earned their trust through helpful engagement have the advantage

    Social networks offer incredible new opportunities to research and qualify prospects, understand their needs and find the sources of information they trust. Today's successful sales professionals are trusted partners to their customers. Socially engaged companies are four times as profitable as disengaged companies, according The Economist.

  • Business-to-Business: The Sweet Spot for Social Marketing

    Conventional wisdom says that social marketing isn’t appropriate for business customers. Conventional wisdom is wrong. B2B companies were some of the first settlers of the blogosphere and many of the best features of social media channels lend themselves perfectly to the unique nature of B2B interactions. The emerging B2B marketing paradigm is based upon listening, conversation and community. Social media are the best tools for this kind of engagement that have ever been invented.

    B2B companies are already using tools like blogs, podcasts, Twitter, video and communities to generate leads, increase sales to existing customers, enable word-of-mouth marketing and even co-create products. This presentation shows how they’re doing it, with examples from real B2B innovators that are succeeding today by redefining the buyer-seller relationship.

    B2B social marketing initiatives don't get the publicity of flashier consumer campaigns, but they were delivering hard-dollar results long before consumer marketers caught the bug. Learn how you can join the revolution.

Paul Gillin Videos

  • B2B Social Media Marketing with Paul Gillin -- Mad Marketing TV Ep 4
    B2B Social Media Marketing with Paul Gillin -- Mad Marketing TV Ep 4
See All Videos »

Paul Gillin Books

  • Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim
    Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim
  • Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
    Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
  • The Joy of Geocaching: How to Find Health, Happiness and Creative Energy Through a Worldwide Treasure Hunt
    The Joy of Geocaching: How to Find Health, Happiness and Creative Energy Through a Worldwide Treasure Hunt
  • Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
    Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
  • The New Influencers: A Marketer's Guide to the New Social Media (Books To Build Your Career By)
    The New Influencers: A Marketer's Guide to the New Social Media (Books To Build Your Career By)

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  • What topics does Paul Gillin speak about?

    Paul Gillin is a keynote speaker and industry expert whose speaking topics include Authors, Sports Journalism & Broadcasting, Technology.

  • Where does Paul Gillin travel from?

    Paul Gillin generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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Paul Gillin is a keynote speaker and industry expert who speaks on a wide range of topics such as Flipping the Funnel: How to Use the New Tools of Social Selling and Business-to-Business: The Sweet Spot for Social Marketing. The estimated speaking fee range to book Paul Gillin for your event is $10,000 - $20,000. Paul Gillin generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Matt Bai, Sam Harris, Antonio Damasio, Pastor Rick Warren and Jimmy Wales. Contact All American Speakers for ratings, reviews, videos and information on scheduling Paul Gillin for an upcoming live or virtual event.

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